Healthcare & Life Sciences Summit:
Driving Outcomes with Behavioral Science
In this session, the Twilio team, in partnership with the Virtual Nudge Unit, will help you envision ways to implement and personalize nudges in your engagement strategies.
The Virtual Nudge Unit is a behavioral design team for biopharma, healthcare, insurance, and tech organizations. Led by leading experts in the use of nudges to improve health and health care, their work includes improving enrollment into behavior change programs, increasing patient/customer engagement, and personalizing nudges to the tailored needs of patients.
In this interactive session, the Virtual Nudge Unit will provide a state-of-the-science overview on applying behavioral science and nudges. They will use real-world examples of various technology platforms to engage patients in improving their health. The objective for attendees is to understand best practices for designing and implementing nudges to change behavior across different technology platforms.
Chief Customer Officer, Twilio
Glenn Weinstein represents the voice of the customer, with responsibility for Twilio’s technical support, customer success, customer experience, professional services, and systems integrator partner teams. Before Twilio, Glenn was co-founder of Appirio, a leading cloud consultancy and top global partner of Salesforce, Workday, and Google, and he has also led consulting and support teams at numerous public software companies. Glenn received a BS in Computer Science from the U.S. Naval Academy, and an MS in Computer Science from Rensselaer Polytechnic Institute.
Principal, Virtual Nudge Unit
Mohan Balachandran, MA, MS, is a Corporate Director at Penn Medicine and the Chief Operating Officer of the Way to Health team at the Penn Medicine Center for Health Care Innovation and the Center for Health Incentives and Behavioral Economics. He is an engineer by training, with over 25 years of experience in healthcare, data and technology. Immediately before his tenure at Penn Medicine, Mohan’s co-founded Datica to address the two biggest hurdles to innovation in health care−namely, cloud regulatory compliance and data interoperability. Previously, Mohan’s entrepreneurial nature led him to launch Share.md, a physician communication company, and mthSense, a Summer 2012 YCombinator mobile advertising company. Early in his career, Mohan developed partnerships with a roster of high profile clients, such as US Oncology, Ascension Health, and Kaiser Permanente at Net.Orange. He has a bachelor’s degree in engineering from the Indian Institute of Technology, Bombay and a master’s degree from both the Wharton School and the School of Engineering at the University of Pennsylvania.
Principal, Virtual Nudge Unit
Mitesh Patel is director of the Penn Medicine Nudge Unit, the world's first behavioral design team embedded within a health system. He is also the Ralph Muller Presidential Associate Professor of Medicine and Health Care Management at the Perelman School of Medicine and The Wharton School at the University of Pennsylvania, an associate director at the Center for Health Incentives and Behavioral Economics, a staff physician at the Crescenz VA Medical Center in Philadelphia, and a senior fellow at the Leonard Davis Institute of Health Economics.
Susan L. Collins
Global Head of Healthcare Services, Twilio
Susan Lucas Collins is the Global Head of Healthcare Services at Twilio. She has extensive experience managing through shifting regulatory and reimbursement models, has provided trusted counsel to executives seeking insight in rapidly evolving markets, and is passionate about developing solutions that create a measurable difference in the world. Prior to Twilio, she led Salesforce’s healthcare and life sciences organization.