Use Cases

Account Notifications

Messaging and Voice APIs that let you keep customers in the loop about every change to their account.

Customize the experience

Twilio lets you build the experience your customers want by customizing the type and frequency of alerts. Trigger SMS, push, and voice notifications from account databases and fraud detection systems using the Twilio API.

Alert at scale

Automate SMS and voice notifications such as password resets, low balance alerts, bill reminders, suspicious activity warnings, and other account changes for customers in locales around the world. Handle customer responses using two-way SMS or IVR.

Act on alerts in real time

Text messages get important information to your users when they need to know it, so they can act on it right away. Shut down fraud faster and allow your customers to easily manage their account with SMS.

Every incremental thing we can do to make our customers’ experience more delightful helps keep our customers happy and loyal. Using Twilio SMS to provide real-time alert notifications is one example of that.

Why add account notifications with Twilio?

  • Reliable delivery:

    Twilio continuously optimizes carrier routes to ensure that messages arrive reliably and on time, so you don’t have to worry about when or if your customers received the notification.

  • Build the alert you want:

    Twilio lets you build alerts for any type of urgent activity within your customer’s account, from security alerts to payment confirmations.

  • Intelligent message handling:

    Twilio Messaging Service features automatically handles the corner cases for you—such as throttling, content handling, and intelligent phone number selection—so your message is always delivered and accurately formatted.

  • Global scale:

    With relationships across major carriers around the world, and the ability to send SMS and make calls to 180+ locales, Twilio’s global coverage enables businesses to scale seamlessly.

  • Virtual Phone Numbers:

    Instant access to local, national, mobile, and toll-free phone numbers in more than 50+ locales with a developer-friendly API.

  • Coordinate notifications:

    With Twilio Notify, you can notify users through their preferred channel—SMS, messaging apps, push notifications, or voice calls—and track which channel they prefer.

  • Build fallback options:

    If your message can’t reach its destination, fallback to a voice call to ensure your customers get the notification.

A Forrester Consulting study about the ROI of Twilio Messaging.


The Total Economic Impact™ of Twilio Messaging

“We needed greater flexibility, we needed better scale, we needed better overall servicing at a better price point. All the things you want to do better, faster, cheaper." 

- Head of customer messaging, financial services

The Twilio Advantage

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Communicate reliably

Experience a 99.95% uptime SLA made possible with automated failover and zero maintenance windows.

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Operate at scale

Extend the same app you write once to new markets with configurable features for localization and compliance.

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Many channels

Use the same platform you know for voice, SMS, video, chat, two-factor authentication, and more.

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No shenanigans

Get to market faster with pay‑as‑you‑go pricing, free support, and the freedom to scale up or down without contracts.