Send a GIF the No-Code Way with Twilio Studio

July 11, 2022
Written by
Reviewed by
Dainyl Cua

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In this article you’ll learn how to respond to any incoming text messages sent to your Twilio phone number with a GIF using a no-code solution called Twilio Studio.

Twilio Studio allows you to create all kinds of communication apps. Studio works by providing a blank canvas where you can drag and drop configurable widgets that handle different tasks. You can connect these widgets together to create application flows, or simply: apps!


To get started with this tutorial, you’ll need the following:

Create a Studio flow

Navigate to the Studio Flows section of your Twilio Console.

To create a new flow, click the blue + button toward the top left of the screen. If you’ve never created a Studio flow before, your button will say Create new Flow.

You’ll be prompted to give your flow a name. Type in “send-gif” or any other name you like, and then hit Next.

Select the Start from scratch option and then click Next again. This will open your new Studio flow canvas.

screenshot of studio template

Toward the top of the canvas, you will see a widget called Trigger. The trigger is the action that will cause your Studio flow – your app – to run. There are several possible triggers: an incoming message, an incoming call, an incoming Conversation, an incoming API request, or a subflow.

studio flow trigger widget

In this case, the Studio flow will be triggered to run when a message comes in. Your app will respond to the incoming message with a GIF of your choice.

The red line and dot descending from each of the Trigger options is a connection line. Each widget in a Studio flow has at least one connection line. You can drag the dot at the end of each line to another widget in order to connect them, and string together a flow of actions.

Your first step is to add a Send Message widget from the widget library to the canvas, and then drag the Incoming Message connection line to the new Send Message widget.

I’ll show you how to do this now.

Add the Send Message widget

On the right side of your Studio canvas is a Widget Library. Scroll down in the Widget Library until you see the MESSAGING heading. Under that heading, find Send Message and drag the words to your canvas.

Send message widget selection

send message widget added to screen

Now that a Send Message widget is added to the screen, you can drag the dot at the end of the Incoming Message connection line to the gray dot in the top-left corner of the Send Message widget.

screenshot showing connected widgets

Find your GIF and configure the Send Message widget

Now that you’ve set up the scaffolding for your app, you need to configure the Send Message widget to actually send the GIF of your choosing.

Find your GIF

When you use Twilio, if you want to send media (like a GIF!) in a message, the media must be available on a publicly accessible URL. This article will cover two ways to get that URL: 1) using Twilio Assets to upload a GIF of your choice and 2) using a public GIF aggregator, like Giphy, to find one you like.

Store the GIF using Twilio Assets

In a new browser tab or window, navigate to the Assets section of the Twilio Console. Click on the blue button that says Add an Asset and an upload file modal will open. Find the GIF you’d like to upload in the file navigator, and then click Open.

I chose this one:

GIF of woody from toy story waving

After selecting your GIF, you’ll have a chance to confirm your asset upload.

screenshot of confirm asset upload

There’s no need to make any changes on this screen. Click Upload to deploy your asset. It may take a few seconds to upload/deploy but once the process is complete, you’ll have access to a public URL for your GIF.

screenshot of uploaded gif URL

Copy this URL and then jump ahead to the next section of this article, Configure the Send Message widget to learn what to do with it.

Get the GIF from Giphy

In a new browser tab or window, navigate to Giphy. Search for a GIF that you like. When you find one you’re satisfied with, click on it to open it.

GIF of whale jumping that says "whale hello there"

To the right of the GIF there is a button that says Share. Click the Share button and then click Copy GIF Link.

Screenshot of Giphy share modal

Now that you’ve got your URL, it’s time to configure the widget in Studio.

Configure the Send Message widget

Navigate back to your browser tab or window where you created your Studio flow. To add your URL to the Send Message widget, click on the widget so it’s highlighted, and then look in the Widget Library to see the widget configuration fields for the widget you’ve clicked on.

Add a greeting or message in the MESSAGE BODY field. Below that, paste your GIF’s URL in the MEDIA URL field.

screenshot of widget configuration

Click Save at the bottom of the widget configuration area.

Click Publish at the top of the canvas to save your work and deploy it.

Configure your Twilio phone number

The last step is to attach this Studio flow to your Twilio phone number. Navigate to the active phone numbers section of the Twilio Console.

Find your chosen phone number in the list and click on it to open its configuration page.

Scroll down until you find the Messaging heading. Under A MESSAGE COMES IN select Studio Flow from the left hand drop down and then select your new flow from the right hand drop down.

Screenshot of phone number configuration page with send-gif studio flow selected under the messaging heading

Click Save at the bottom of the page.

Congratulations! Now, anytime someone texts your Twilio number, they’ll receive your chosen GIF in response.

If you enjoyed working with Twilio Studio, you might try using it to automatically forward messages, verify phone numbers, send reminders, or build a chatbot.

Ashley is a JavaScript Editor for the Twilio blog. To work with her and bring your technical stories to Twilio, find her at @ahl389 on Twitter. If you can’t find her there, she’s probably on a patio somewhere having a cup of coffee (or glass of wine, depending on the time).