SMS marketing to drive ROI and loyalty
Run text message marketing campaigns on your customers’ preferred communication channels, like SMS, MMS, and WhatsApp.
Text messages engage
open rate for SMS messages
of SMS messages are read within 3 minutes
response rate for
Twilio messages sent and received yearly
Text marketing with Twilio
How does SMS marketing work?
Deliver the right message on the right channel
SMS (or text message) marketing is a way to reach customers with messages that are tailored to them. It can be as targeted as 100 hyper-personalized messages to your most loyal customers or as expansive as millions of notifications about your annual sale.
With Twilio, you have unlimited flexibility to create the ideal text marketing experience on the channels your customers use: SMS, MMS, WhatsApp, Facebook Messenger, or Google’s Business Messages.
SMS marketing for every stage
of the customer journey
Grow your list of SMS subscribers and keep them engaged throughout the onboarding process.
Deliver personalized messages with promotional offers and discounts to drive conversions.
Ongoing and seasonal campaigns
Reach customers with offers, especially during peak times like Black Friday, Cyber Monday, and back-to-school.
Bring customers back to your brand and nudge shoppers toward purchase with abandoned cart or back-in-stock campaigns.
Upsell and expansion messages
Drive existing customers towards new purchases with relevant offers based on purchase history.
Customer loyalty programs
Retain customer loyalty and spend through exclusive access campaigns, sneak previews, status rewards, and more.
TEXT MARKETING FEATURES
Message scheduling: No need to hit send at just the right time. Schedule SMS, MMS and WhatsApp messages for future delivery.
Learn about message scheduling
Link shortening: Include your company name within the URL for increased deliverability and trust.
Learn about link shortening
Click tracking: Track link clicks for data analysis, A/B testing, and optimizing your campaign ROI.
Learn about click tracking
How to build a successful SMS
Resources for attaining maximum ROI
Get answers to your questions about how SMS marketing works and how to build successful text marketing strategies.
- How do you build an SMS marketing strategy?
- How do you capture customer consent?
- How do you choose the right SMS marketing service?
- How do you ensure your messages are delivered?
TEXT MARKETING CHANNELS
Let customers choose how
to hear from you
Customer Engagement Platform
Start with SMS marketing.
Grow into our Customer Engagement Platform.
Go beyond text message marketing with the Twilio Customer Engagement Platform (CEP), which allows you to reach customers on any channel while powering campaigns with real-time, first-party data.
Customizable, omnichannel engagement
A single communications provider with APIs for any channel, serverless developer tools, and powerful services to connect with customers today and in the future.
Data-driven, personalized experiences
Enhance your SMS marketing with real-time personalization. With Twilio Engage, you can deliver hyper-targeted messages on the channel your customers prefer.
See SMS marketing in action
Learn how Panera Bread and Allergan implemented Twilio SMS marketing to engage customers. The results? Customer convenience and increased sales.
SMS marketing pricing
Simple pricing. So easy to get started.
Only pay for what you use. There’s no subscription required. And it’s easy to get started. Sign up for free to build and send your first message with a few lines of code. Or talk to sales to learn more about SMS marketing with Twilio.