This post originally appeared on the Segment blog.
Now more than ever, customers expect personalized, integrated, and frictionless digital experiences - and it’s rapidly changing how businesses build and adapt their customer data infrastructure.
Therefore it’s no surprise that businesses are demanding solutions that provide more flexibility, visibility, and control over how they collect and integrate their customer data.
Achieve your goals today and adapt for the future
We’ve discussed the shift in how businesses adopt and deploy software, moving away from the “build or buy” mentality to a combined model of implementing customizable infrastructure building blocks that allow for adaptability. Businesses are also becoming increasingly aware that flexibility is crucial to future-proofing their data integration strategy and meeting the needs of customers in this evolving landscape.
Whether you choose to build, buy, or some combination of the two, a future-proof data infrastructure will meet your company’s needs today …