Acquire new customers cost-effectively with personal, timely interactions
Say goodbye to generic marketing tactics and hello to targeted and timely interactions that optimize conversion and reduce customer acquisition costs.
Join the 25,000+ companies using the Twilio Segment platform
Maximize advertising ROI to improve customer acquisition
With Twilio Segment, you can boost return on ad spend (ROAS), enhance personalization, and simplify data management to accelerate new customer acquisition.
Prepare for a cookieless world
Future-proof your digital strategy by creating a first-party data approach with Twilio Segment, ensuring deeper customer insights, improved personalization, and uplevel marketing ROI—all while safeguarding consumer privacy and adhering to regulations.
Access new customer profiles in real-time
Easily create, access, and leverage real-time, complete customer profiles for personalized interactions that boost engagement and conversions across all touchpoints.
Automate data activation, eliminate engineering efforts
Simplify data management with Twilio Segment—bypass the grind of manual data engineering, accelerating data preparation and activation processes.
Why Twilio Segment CDP
Enhance campaigns with predictive personalization
Identify, target, and launch campaigns to high-conversion users across all your customer channels and journeys.
Elevate acquisition campaigns with unified journey orchestration
Maximize personalization across all channels, both paid and owned, with seamless journey orchestration wherever your data lives.
Reduce tech team burden with streamlined data deployment and activation
Simplify data management, liberate technical teams, and accelerate access to unified profiles and activation by cutting down on complex data engineering tasks.
Twilio Segment powers the world’s leading brands
From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.
Ready to cost-effectively acquire new customers?
Blog
Beyond the Hype: How to Actually Unlock AI Agents for Customer Engagement
AI agents are poised to fundamentally change how businesses interact with customers. Go beyond the hype and learn how AI agents can unlock value for your customers and your business.
Podcast
Good Data, Better Marketing - Leveraging Data Across the Entire Customer Lifecycle
In this episode, Chris Koehler, Chief Marketing Officer at Twilio, discusses techniques to efficiently build pipeline during his time at Box by working with cross-functional partners leading to higher retention and revenue re-acceleration.
Blog
Building the Next Generation of Journeys
Twilio Engage’s redesigned Journeys architecture introduces event-triggered, real-time customer journeys that allow businesses to deliver highly personalized messages without tying up engineering resources, supporting use cases like shopping cart abandonment and financial service applications.
Learn more about cross-selling and upselling
Twilio Segment is a critical tool in your tech stack to boost cross-sell and upsell opportunities. Connect with a Twilio Segment expert to learn more about why 25,000+ companies choose Twilio Segment's CDP.