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Contact sales Start for free
Voice

Unknown calls get ignored. Earn trust with Branded Calling.

Get your message through when it matters most. Branded Calling shows customers exactly who is reaching out and why, while also laying the groundwork for better call insights so you can turn every call into your edge.

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Woman in brown shirt looks at smartphone, Owl Insurance contact info displayed.
Woman in brown shirt looks at smartphone, Owl Insurance contact info displayed.

Make every call count with Branded Calling

Twilio Branded Calling is like a friendly introduction before you even say hello.

  • Improve call answer rates

    85% of people say they will stop doing business with a company if they can’t trust the caller¹. Give them a reason to pick up with a verified name and logo.

  • Combat spam

    Branded Calling separates your business calls from spam and robocalls so customers instantly recognize it as trusted outreach.

  • Reduce regulatory risk

    Getting compliance wrong is expensive and disruptive. The verification process and transparency required for Branded Calling lowers your risk and keeps operations ready for future regulations.

  • Connect with customers

    When customers answer your calls, you can complete critical interactions like confirming appointments, scheduling deliveries, or collecting payments.

  • Reduce operational inefficiencies

    Stop wasting call attempts and follow-ups that drain team productivity with branded calling that helps you connect with customers in one dial.

  • Clear visibility into call insights

    Get insights into why, when, and how customers answer so you can optimize your outreach and measure your ROI as well as fuel AI and innovation.

Instantly recognizable, immediately trusted

Branded calling makes your calls stand out, build trust, and get answered more often.

Smartphone screen showing an Owl Insurance notification about an upcoming doctor appointment.
Smartphone screen showing an Owl Insurance notification about an upcoming doctor appointment.

Trusted alerts and reminders

  • Appointment reminder

    Help patients and clients recognize and answer important reminder calls to reduce missed appointments and prevent lost revenue.

  • Delivery and service notifications

    Display your brand and the reason for calling to increase the chances of connecting with customers and delivering timely updates about their deliveries or appointments.

  • Emergency alerts

    Get quicker responses in critical situations with branded calling to confirm the call is urgent and legitimate.

How Twilio Branded Calling works

From initial registration to the magical moment your logo and call reason displays on a customer’s handset, Twilio is there to help with the heavy lifting.

Setup and registration

Step 1
Complete prerequisites
Provision your Twilio phone numbers (or port existing ones), set up an approved Business Profile, and ensure STIR/SHAKEN protocols are enabled.

Step 2
Register your brand
Create a Branded Calling bundle in the Twilio Console. You will need to submit your business information, use case details, and branding assets—including your display name, logo URL, and call reason.

Step 3
Complete vetting process
Twilio will review your Branded Calling bundle submission to ensure your display name, logo, and call reason meet all legal and content requirements.

Step 4
Activate and assign numbers
Once your brand is approved, assign your specific phone numbers to the bundle in the Console or via API. After a final review, your branded calls will begin appearing on customers’ phones.

Illustration showing the verification process of Owl Insurance business profile with Twilio phone number +1 (800) 555-5555.
Illustration showing the verification process of Owl Insurance business profile with Twilio phone number +1 (800) 555-5555.

What you need to deploy Branded Calling

The building blocks you need to implement Twilio Branded Calling and build trust with customers.

  • Call forwarding

    Twilio Branded Calling

    Show your business name, logo, and reason for calling on customers’ phones.

  • Sound wave

    Twilio Voice

    Power outbound and inbound calls from your applications with our Voice APIs. Explore Voice.

  • Sim Swap

    Phone numbers

    Choose the local, toll-free, or mobile numbers you need from our global number inventory. Explore phone numbers.

Branded calls are the start. Being AI-ready is next.

The benefits of branded calling compound with reputation protection, real-time insights, and personalization. Don’t just patch process gaps — drive real improvement. More answered calls means more data, which fuels smarter automation and unlocks bigger gains from AI.

  • Voice Integrity

    Monitor your number reputation, get alerted to spam labeling, and take action to protect your brand.

  • Answering Machine Detection (AMD)

    Identify whether it’s a human or a machine that answers your calls so you can tailor your call flow accordingly and save time.

CareSignal increased patient pick-up rates with branded calls

To improve patient phone call pick-up rates in a cost-effective way, CareSignal implemented branded calling and improved answer rates by 6-7% in three months and achieved better health outcomes in the process.

Planet Earth
21%

increase in call answer rates

Mobile phone with user and heart symbol
48%

pick up rate

Read CareSignal’s customer story An icon of a right arrow
Female doctor in white coat using tablet with Lightbeam Health Solutions logo in the background.
Female doctor in white coat using tablet with Lightbeam Health Solutions logo in the background.

Getting started resources

Easily add branded calling to your existing communications stack with powerful APIs and automation tools.

{
  "sid": "Murphy",
  "trust_product_sid": "YOUR_BRANDED_CALLING_SID",
  "account_sid": "DOgz",
  "channel_endpoint_sid": "YOUR_PHONE_NUMBER_SID",
  "channel_endpoint_type": "phone-number",
  "date_created": "2019-07-31T02:34:41Z",
  "url": "https://trusthub.twilio.com/v1/TrustProducts/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments/RAaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa"
}

Branded Calling overview

Start building with our docs for Basic Branded Calling and Enhanced Branded Calling.

Voice insights trust and engagement insights

Learn how to set up trust and engagement insights dashboards to monitor voice insights and trust scores.

Answering Machine Detection

See how you can use Answer Machine Detection to determine whether a human, answering machine, or fax answered an outbound call.

Unlock new value from every call with Twilio Branded Calling

Twilio offers a complete, integrated solution that goes beyond display to provide number reputation protection, advanced insights, and automated call management.

Woman smiling and looking at her smartphone
Woman smiling and looking at her smartphone

Twilio Branded Calling is live across major carriers and covers over 265 million mobile devices in the US.

Twilio uses standards-based call authentication to give you and your customers confidence in every interaction.

Built on Twilio’s Super Network with 4,800+ carrier connections in 180+ countries, your calls reach customers quickly and reliably, whether you are making dozens of calls or millions.

Twilio is recognized by Gartner as a leading CPaaS AI vendor with a proven track record of delivering value and innovation.

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