Customer data management

Tap into the full potential of your campaign

Improve return on investment (ROI) and return on ad spend (ROAS) by focusing your efforts on high-value customers.

Smiling woman looking at her phone with SMS notification on screen.
Smiling woman looking at her phone with SMS notification on screen.

Join the 25,000+ companies using the Twilio Segment platform

Build advanced audiences and orchestrate journeys all in one platform

Twilio Segment enhances customer experiences by combining accurate audience segmentation with comprehensive multichannel journey orchestration.

Standardize audiences across campaigns, teams, and channels

Manage audiences in real-time across every tool using Segment’s unified customer profile.

Empower every team to activate a deep understanding of customers—fast

Identify high-value customers, craft targeted audiences, and launch personalized campaigns without needing to tap your technical teams.

Get a 360° view of your customer journey

Integrate customer journeys across sessions and devices using deterministic identity resolution. This means multichannel, multi-step campaigns that engage customers across any platform.

Dashboard displaying user traits such as email activity, purchase propensity, preferences and last product bought.
Dashboard displaying user traits such as email activity, purchase propensity, preferences and last product bought.

Why Twilio Segment CDP

Deliver unified, personalized experiences at scale

Seamlessly deliver personalized and AI-powered customer experiences across all channels with our 450+ pre-built integrations.

Build audiences with data from any source

Drive engagement by orchestrating audiences and journeys within Segment or by utilizing data from your warehouse regardless of its location in Twilio Segment or the warehouse itself.

Orchestrate journeys where the data is

Quickly craft multi-step, multichannel interactions based on real-time customer behavior to effectively orchestrate and scale personalized campaigns from a single, data-driven platform.

Twilio Segment powers the world’s leading brands

From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.

Ready to segment and activate targeted audiences?

Learn more about audience segmentation and activation

Twilio Segment is a critical tool in your tech stack to improve customer retention and grow lifetime value. Connect with a Twilio Segment expert to learn more about why 25,000+ companies choose Twilio Segment's CDP.

See what else you can do with customer data management

Customer data management

Optimize data collection, compliance, and activation in real-time.

Customer insights

Empower your teams to use real-time, accurate customer data for smarter strategies.

Single customer view

Deepen customer understanding across your organization with a 360 degree customer view.

Activate customer data

Unlock growth with actionable insights from unified customer data.

Enrich customer profiles

Use smarter, faster customer understanding to fuel better experiences and greater profitability.