Customer Data pricing
Unlock the potential of your engineering, marketing, and product teams with our customer data platform. Discover pricing options and learn more from Twilio Segment.
Customer Data Pipeline
Collect first-party data from every touchpoint and activate it across 550+ destinations, including Twilio SendGrid, Twilio Messaging, and data warehouses, for a unified customer view.
What your teams can do:
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Collect and unify real-time events with customer data in the warehouse
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Send customer data to 700+ apps
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Govern data for quality and compliance
Customer Data Platform
Create unified profiles, build advanced audiences, orchestrate personalized journeys in real-time, and enhance every experience with data from your warehouse.
What your teams can do:
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Unify events and warehouse data into governed, identity‑resolved profiles
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Build AI‑powered audiences from a complete customer view
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Activate profiles across tools to power journeys and campaigns
Not seeing an option that matches your needs?
Our sales team is happy to chat with you to understand your use case and explore alternative options
Join the 25,000+ companies using the Twilio Segment platform
Complete CDP
Start anywhere and activate everywhere, including their data warehouse, to get the most out of their current tech stack.
Real-time behavioral events
Support real-time use cases by capturing events from native sources, build audiences, and orchestrate personalized journeys across 450+ destinations.
Warehouse data
Leverage data already stored in the warehouse to enrich unified profiles, and build complex audiences to precisely target customers with personalized communications.
Artificial Intelligence
Twilio Segment makes it easier than ever to understand, predict, and generate 1:1 customer engagement in real time and at scale.
CDP add-ons
Extend your CDP with modular add-ons that tighten data quality, enrich profiles from your warehouse, and power AI-driven recommendations and predictions—so teams can build smarter audiences and orchestrate more personalized journeys.
Protocols
Take control of data quality with intuitive data cleaning features and real-time validation built for enterprise scale.
AI recommendations
Build more targeted audiences based on AI-powered product recommendations and traits designed to drive conversions.
Audiences & profile enrichment
Enhance every customer experience with profile, audience, and event data from the warehouse.
AI predictions
Create more precise, predictive audiences out-of-the-box, trigger timely customer journeys, and personalize experiences.
Compare plans
Collect and send data anywhere
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Collect and send data anywhere |
Customer Data Pipeline (Business) |
Customer Data Platform |
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Included products |
Connections |
Connections, Unify, and Engage |
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Sources |
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Destinations |
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Functions |
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Reverse ETL |
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Developer Tools |
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Public API |
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Protocols |
Add-on |
Add-on |
Complete view of your customer
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Complete view of your customer |
Customer Data Pipeline (Business) |
Customer Data Platform |
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Included products |
Connections |
Connections, Unify, and Engage |
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Identity resolution |
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Profile API |
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Profile Sync |
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Profile Explorer UI |
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Traits |
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Predictive traits |
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Recommendation Traits |
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Build personalized experiences
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Build personalized experiences |
Customer Data Pipeline (Business) |
Customer Data Platform |
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Included products |
Connections |
Connections, Unify, and Engage |
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Audiences |
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Generative Audiences |
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Recommendation Audiences |
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Predictive Audiences |
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Journeys |
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Usage and billing
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Usage and billing |
Customer Data Pipeline (Business) |
Customer Data Platform |
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Included products |
Connections |
Connections, Unify, and Engage |
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Monthly tracked users |
Custom volume |
Custom volume |
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Throughput Limit |
Custom |
Custom |
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Seats |
Unlimited |
Unlimited |
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Payment method |
Invoice |
Invoice |
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Contract length |
Unlimited |
Unlimited |
Support
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Support |
Customer Data Pipeline (Business) |
Customer Data Platform |
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Included products |
Connections |
Connections, Unify, and Engage |
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Email/Web support |
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On-demand videos and documentation |
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Dedicated Support |
Available |
Available |
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Customer Success Manager |
Available |
Available |
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Advisory Services or Professional Services |
Add-on |
Add-on |
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Uptime SLA |
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Security
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Security |
Customer Data Pipeline (Business) |
Customer Data Platform |
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Included products |
Connections |
Connections, Unify, and Engage |
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Account security |
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Multi-factor authentication |
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Single Sign-on |
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Granular roles and user permissions |
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Certifications |
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HIPAA-eligibility |
Available |
Available |
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Regional Segment (EU or US) |
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Get a custom price quote
Customer Data Platform plans are designed to help your business achieve its customer activation use cases. Contact us for plan and add-on pricing.
Frequently asked questions
Yes! There is a 14-day free trial for Connections. Learn more here. For CDP plans, please contact us.
No! Connections capabilities are included in all Customer Data Platform (CDP) plans. For teams only focused on collecting and sending customer data to downstream destinations, Connections plans are a great place to start and can be upgraded to a CDP plan when your team is ready.
Predictive and Generative AI capabilities are available in Customer Data Platform (CDP) plans. Recommended Audiences and Recommendation Traits are included in Customer Data Platform (CDP) plans.
Protocols is an optional add-on for Connections Business plans and Customer Data Platform (CDP) plans. Unify and Twilio Engage are available CDP plans. Contact us to determine which plan is best for you.
To get an idea of your MTU count, add your monthly active users to the number of anonymous visitors you get per month. Some tools also call this metric "Monthly Unique Visitors."
Yes! Twilio Segment Customer Data Platform (CDP) enables your team to start anywhere and activate everywhere, including your data warehouse and 450+ sources. If you are interested in a reverse ETL only plan, contact us.
No, you’re responsible for accounts that you register with Sources, Integrations, and Warehouse providers, whether they are paid or free.
Twilio Segment connects to your existing data warehouse and pipes in data collected from your Sources. You don't have to worry about the ETL or maintaining the data pipeline.