Get the most bang for your buck with highly targeted ads
Predictive AI + first-party data = precisely targeted, real-time audiences and personalized ads, so you don’t waste a dime.
Now that’s a math equation we can get behind.
Join the 25,000+ companies using the Twilio Segment platform
Increase your ad revenue without increasing your budget
Precise audience targeting
Segment, sync, and convert audiences on all the top ad platforms—including Facebook, Google, TikTok, and more—with 450+ pre-built connectors.
Automatically segment audiences based on real-time interactions
Use real-time data to deliver relevant customer experiences, and optimize budget by suppressing ads the moment a customer converts.
Improve match rates and reduce costs with first-party profile data enrichment
Sync profile traits with ad destinations to boost match rates for campaigns while limiting identifiers sent to an ad destination to cut API costs.
The predictive AI advantage to stronger ROI
Predictions helps you create precise targeting for every campaign with pre-built Predictive Audiences like "ready to buy," "dormant," and "high LTV," that you can launch with just a few clicks.
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Drive long-term loyalty with higher-quality lookalike audiences
Quickly identify and build Predictions-powered lookalike audiences based on customers with a high likelihood to purchase or high lifetime value; in other words, quality customers who value and connect with your brand.
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Always reach the right people with the right message at the best time
Send personalized campaigns to audiences based on known and expected behaviors, like when they’re most likely to buy, which products they’re most likely to purchase (Beta), or if they have a high propensity to use a promo code.
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Optimize ad spend with Twilio Segment
Twilio Segment’s privacy-conscious, first-party-centric, and AI-based personalization capabilities show your customers you know what they want, and helps you increase your ad revenue without increasing your budget.
Learn more about ad optimization with Twilio Segment
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Twilio Segment powers the world’s leading brands
From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.
Learn more about optimizing ad spend
Twilio Segment is a critical tool in your tech stack to boost cross-sell and upsell opportunities. Connect with a Twilio Segment expert to learn more about why 25,000+ companies choose Twilio Segment's CDP