Integrate Twilio and SendGrid Accounts through Single Sign-On with Okta

April 05, 2022
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Integrate Twilio and Sendgrid through SSO with Okta Header image

Oftentimes organizations use a large number of SaaS applications. And with a large number of user accounts for their employees and customers, it can get difficult for both the end user and the organization—end users have to memorize different credentials for multiple applications and organizations have to support multiple applications, and securley manage thousands of user accounts on each application.

As a result of this, organizations have been using single sign-on (SSO),which allows users to securely sign-on to multiple applications through one credential, and allows organizations to manage all accounts through a single user directory.

Both Twilio and SendGrid (now in GA) allow SSO using Security Assertion Markup Language (SAML 2.0) to integrate your Twilio and SendGrid user authentications with any identity and access management (IAM) platforms that support SAML 2.0.

For this tutorial, you are going to learn how to integrate Twilio and SendGrid accounts, account management, and user authentication all through single sign-on. The identity provider (IdP) you’ll be using to configure SSO for this tutorial is Okta.

If you are just looking to implement SSO with only Twilio or SendGrid without the other, feel free to skip to their respective integration sections: Twilio Integration, SendGrid Integration. And finish the setup in the testing section: Test SSO Connection.

And if you want more details, check out our documentation on SSO integration: Twilio Single Sign-On documentation, SendGrid Single Sign-On documentation.

Single sign-on overview

Before we proceed with the tutorial, let's talk about SSO in more detail.

SSO is a method of authentication that relies on an Identity Provider (IdP)—such as Okta—to securely authenticate users to multiple applications or services with one set of login credentials. SSO also centralizes all users to a single platform where organizations can authorize roles and permissions to all users for each application.

Not only does SSO streamline the sign-in process for users and allow organizations to manage all users through one platform, it also minimizes security risks. For more information on this, check out this SendGrid blog: How Single Sign-On (SSO) Improves Your Account Security.

How does SSO work?

SSO is based on a sharing of identity attributes given by the IdP to a Service Provider (SP) – such as Twilio and SendGrid. When a user is authenticated by an IdP, they are automatically granted access to all other SP’s that are trusted with it and authorized by their organization. This trusted relationship requires a back and forth communication between the IdP and the SP through a protocol.

Twilio and SendGrid both use the Security Assertion Markup Language (SAML) protocol to securely authenticate users as it is the industry standard. Not only is SAML able to authenticate users, it’s also able to authorize user roles and permissions.

Let’s take a look at an example where a user is already authorized to use Twilio or SendGrid by their organization – where their IdP is Okta – and is attempting to sign-in. This is how the SSO authentication flow would look like:

User SSO authentication flow between IdP and service provider
  1. The user will first attempt to sign-in to SendGrid or Twilio. Based on the user's email, the SP will figure out what organization they are a part of and that Okta is their IdP.
  2. The SP will send out a SAML request in a redirect to Okta.
  3. Okta will verify the request and will have the user sign-in. Once the user signs-in, Okta will set an SSO cookie within the user's browser so they won't have to sign-in again. In some cases, the IdP will already notice the SSO cookie in the user's browser and will skip to step 4 without asking the user for any information.
  4. Okta generates a SAML assertion and is returned to the user's browser, which is then relayed back to the SP through another redirect.
  5. Using a stored certificate, the SP verifies the SAML assertion and grants the user access to the service.

As referred in step 3, any subsequent sign-ins to Twilio, SendGrid or any other SPs the user is authorized to use will automatically be authenticated by the IdP without having them sign-in again.

If you want more information on how cookie and session management work with Okta, check out their documentation: Session management with Okta.

SP-initiated and IdP-initiated sign-in

The authentication flow above is just one way an SSO authentication can start. The example and the flow above is considered a Service Provider Initiated (SP-initiated) sign-in. This is usually triggered when the user attempts to directly sign-in to the SP.

Another way where an SSO authentication can start is through the IdP—this is called an Identity Provider Initiated (IdP-initiated) sign-in. This is usually triggered when the user first signs-in to their IdP and selects their SP through the platform. This shortens the flow by removing the SAML request from the SP and will have the authentication flow start at step 3 in the diagram above.

Some SPs don’t support SP-initiated sign-ins. Both Twilio and SendGrid support SP-initiated and IdP-initiated sign-ins.

IdP-initiated sign-ins carry a security risk, so it should be avoided when possible. In this flow, SPs receive an unsolicited SAML assertion, which could have possibly been stolen and spoofed. For more information on this, check out this article: The Dangers of SAML IdP-Initiated SSO.

SAML configuration

Now let’s take a look at how SAML is configured between the SP and the IdP and what is needed to implement it.

The assertion that is generated by the IdP is based on a configuration that's mutually agreed by both the SP and the IdP. When the SP receives the assertion, it needs to validate that it came from a valid IdP.

To validate the assertion, the SP needs an X.509 Certificate, which is given by the IdP and is stored to verify the SAML assertions. The SP also needs the IdP’s SSO URL to send SAML POST requests to receive information. The IdP will need the SP’s SSO URL, which is where the SAML responses are posted to.

Depending on the IdP and SP you choose, the SAML parameters for the configuration will be different and you may need to provide more metadata than other IdPs or SPs.

Just-In-Time Provisioning

Certain SPs, such as SendGrid, support Just-In-Time (JIT) provisioning to automatically create a user account upon sign-in from their IdP. With JIT provisioning enabled, you will only need to assign users an application from their IdP and users will be created by the SP with default permissions upon signing in for the first time. This further streamlines the SSO process for organizations by not having to manually create an account for each user in each application.

This tutorial will also show how to enable JIT provisioning for SendGrid. However, if you want more details on this, check out the SendGrid documentation: Add Teammates with just-in-time provisioning.

In order to allow a user to login by SSO for Twilio for the first time, that user needs to be added to your Twilio Organization and the account needs to be created first. At this time, only SendGrid supports JIT provisioning, while Twilio does not.


Twilio Integration

Let’s get started with integrating your Twilio account with Okta. In this section, you’ll first create an organization within Twilio to configure your SSO profile. Once that’s configured, you’ll head over to your Okta admin console to create a SAML integration with Twilio. You’ll be given metadata by both Twilio and Okta to configure on each end which will then complete your SSO setup for Twilio.

Configure SSO profile in the Twilio Admin Center

To configure an SSO profile, you’ll need access to the Twilio Admin Center, which requires you to be an administrator or owner of an Organization. If you have yet to set up an Organization with your Twilio account, follow these steps and come back once you’ve created your Organization.

Head to the Twilio Admin Center, and navigate to the Single sign-on section on the left panel. Then, click on Create new SSO profile, which will be display Twilio’s metadata for the SSO configuration:

Twilio"s SSO metadata in the SSO section of admin center

The metadata values displayed are what will be provided to Okta to configure the SAML integration. Save this tab for the next section and open a new tab to set up the SSO configuration on your Okta account.

Create SAML Integration in Okta

In the new tab, sign-into your developer account on Okta and head to the admin console. Select Applications > Applications on the left panel and you will be presented with this menu:

Applications page in Okta admin console

Click on Create App Integration to select the sign-in method for the Twilio integration:

method selection for new app integration

Select SAML 2.0 and click Next.

Enter in Twilio Console for the App name and feel free to upload the Twilio logo as the App logo. You can download the Twilio logo here from our brand platform page.

Click Next and you’ll be presented with the SAML settings which is where you’ll enter in the metadata given by Twilio. Here, you’ll need to do a few things:

  1. Place the ACS/SSO URL from the Twilio metadata in the Single sign on URL field and select the Use this for Recipient and Destination URL checkbox.
  2. Place the Audience URL/Entity ID from Twilio metadata in the Audience URI (SP Entity ID) field.
  3. From the Name ID format dropdown, select EmailAddress.
  4. From the Application username dropdown, select Email.
  5. Click Show Advanced Settings and ensure that the Response and Assertion Signature dropdowns have Signed selected and that the Assertion Encryption dropdown has Unencrypted selected.

The reason why Unencrypted is selected for the Assertion Encryption is because end-to-end encryption is already provided at the transport layer using the HTTPS connection.

After completing the above steps, your SAML settings will look like the following:

SAML settings for Twilio integration in Okta

Click Next and you’ll be directed to the feedback section. Fill out the feedback questions and click Finish. You’ll then be redirected to your newly integrated app page:

Twilio Application page in Okta

The next step is to provide Twilio with the metadata from Okta. Click View Setup Instructions to navigate to a page that displays Okta’s IdP metadata:

Okta IdP Metadata

Save this tab and head back over to your SSO profile on Twilio.

Configure Okta metadata to Twilio SSO profile

In this section, you’ll finish up the SAML configuration in Twilio by configuring Okta’s IdP metadata. Back in your SSO profile on Twilio click on the two check boxes at the bottom:

Twilio SSO profile

The check boxes are to ensure you’ve done steps 3–5 from the previous section. Click Continue and the next section will have you provide the IdP metadata given by Okta:

Configure IdP metadata section in Twilio SSO profile

Select Okta in the Your Identity Provider drop-down box and enter the Identity Provider Issuer, Identity Provider Single Sign-On URL, and X.509 Certificate from the Okta metadata obtained in the previous section in their respective fields.

Click Save & Continue and the next section will be to test out the SSO connection. But before you test it out, let’s configure SSO with your SendGrid account.

If you want to just integrate Twilio with SSO and finish the setup process, feel free to skip to the testing portion of the tutorial.

SendGrid Integration

This section will be slightly different from Twilio’s SSO integration since Okta has the official SendGrid SAML integration within their Integration Network. You’ll create the integration with your SendGrid account and then you'll add the official integration app from the app catalog. The last step will be to configure the metadata given by both SendGrid and Okta on each other’s end.

SendGrid provides two methods of configuring SSO with Okta: Adding the official SendGrid app integration through Okta’s app library, or manually creating the SendGrid integration (like how it was for the Twilio Integration).

We recommend adding the official app integration through Okta’s app catalog as this simplifies the configuration process. However if you’re wanting to go the manual route, check out the SendGrid docs on SSO with Okta: Twilio SendGrid Single Sign-On with Okta.

Configure SSO Integration in your SendGrid account

Sign-into your SendGrid dashboard and click on the Settings drop-down in the left panel:

Settings panel in SendGrid dashboard

You should see SSO Settings within the drop-down. However, if it's not present, ensure your account has either been upgraded to the Pro, Premier, or Advanced Marketing Campaigns plan. Check out the SendGrid docs on Upgrading your Plan for more info.

Click on SSO Settings and click Add Configuration. You’ll then be presented with your SendGrid SAML metadata:

SSO SAML metadata in SSO settings menu in SendGrid

Save this tab and open your Okta admin console on another browser tab.

Add SendGrid application from Okta Integration Network

Instead of manually creating the SendGrid application and integration on Okta, you’ll be able to add SendGrid’s official integration app through their app catalog.

In the Okta admin console, head to Applications > Applications on the left panel, and click on Browse App Catalog

Applications page in Okta

In the search bar, type SendGrid and click on SendGrid from the dropdown and you’ll be directed to the official SendGrid app page:

SendGrid app on Okta

Click Add and you’ll be directed to finish the setup. The first screen will show general settings which you don’t need to change. Click Next to proceed to the Sign-On Options section:

Sign-on options settings for sendgrid in okta

Click on View Setup Instructions, scroll down to the Configuration Steps section you’ll be provided with the Embedded Link (SSO URL), SAML Issuer ID, and X.509 Certificate which you will add to SendGrid:

Okta Metadata

Save this tab and head back to the IdP configuration setup in SendGrid.

Configure Okta metadata to SendGrid SSO configuration

Within the IdP configuration setup in SendGrid, click Next and you’ll see where to input the given metadata values from Okta into SendGrid:

IdP metadata section in SSO settings in SendGrid

Place the Embedded Link, and SAML Issuer ID from Okta in their respective fields and click Add Certificate. Paste in the X.509 Certificate given by Okta within the text box and click Add Certificate. Once you’re finished adding all of the metadata values, click Enable SSO and you’ll be directed to the SSO settings menu with the completed IdP configuration you just setup.

Now in order to enable JIT provisioning, you’ll need to click on the three dots (...) next your new IdP configuration and click Edit:

SendGrid SSO settings menu with finished IdP configuration

Once you’re in the editing menu, click the Enabled switch under the Just-in-Time Provisioning label:

JIT provisioning switch in IdP configuration menu

Scroll down and click Save. The next and last step for this tutorial is testing out the SSO connection for both Twilio and SendGrid applications.

Test SSO Connections

Now that the setup is completed with Twilio and SendGrid on Okta, let’s assign both applications to a user within your organization and see how the SSO process looks like.

Before you test it out and proceed, ensure you have access to an email under your verified domain and follow these steps to add that email as a user to your Twilio Organization. Once added, login to your email inbox and follow the steps given by Twilio to complete your account. Since JIT provisioning is enabled for SendGrid, you won’t need to add this user as a Teammate to your SendGrid account.

Within these next sections, you’ll be adding the test user to Okta and then authorizing them in the Twilio and SendGrid applications. Lastly, you’ll test out the connection by signing into both applications as the test user.

Add a user to Okta

Head back to your Okta admin console and access the People page by clicking Directory > People on the left tab:

People page in Okta

Then click on Add Person and fill out the form for your test user. Select the Send user activation email now checkbox—this will automatically activate the user and send them an email to complete their Okta account setup—and click Save.

You’ll notice you also have an option to add this user to a group. Managing user access individually, especially when assigning applications to users in bulk, can be time-consuming. Creating and assigning users to groups makes this process much easier. For more information on groups, check out the Okta docs: About Groups.

Add person form in okta

Assign the Okta user to Twilio Console and SendGrid applications

Now that you have a user within your Okta directory, let's assign them to the SSO applications you just integrated.

Click on the user’s name you just added and you’ll be directed to the applications tab of their profile. Click on Assign Applications and you’ll see a list of the SSO applications you’ve set up:

Assign applications to user page in okta

Click Assign on one of the applications and you’ll be prompted to enter a user name for them for that application. This field should already have their email as their username (since that's how it was set up in the SAML integration for both applications). Click on Save and Go Back and repeat the steps for the other application.

Since the test user is now assigned both applications, let’s finish the account setup for this user. Sign into your test user’s email inbox and find the email from Okta that was sent earlier to complete the account setup. Click on Activate Okta Account, enter in a password and click on Reset Password to complete the setup. You’ll then be redirected to the Okta portal as a nonadministrative user.

Now that the Twilio Console and SendGrid applications have been assigned to your test user, let's test out the SSO process!

Test out SSO

In the Twilio integration section, we were left off at testing the connection from the SSO profile that was being set up. Sign back in as the organization owner/administrator in Twilio, head back to the SSO section in the admin center and click on your SSO profile:

Test sso connection in Twilio SSO profile

Enter in the test user’s email address (which should already be set up and a part of your Twilio organization) and click Send Email. Head back to your test users email inbox and you’ll see this email from Twilio:

Email from Twilio asking to test SSO connection

The email will ask you to test out the SSO process by signing into Twilio which will then redirect you to your IdP (Okta) to sign-in and will lastly redirect you to your Twilio Console—this process is called an SP-initiated sign-in. Let’s see how it works!

SP-initiated SSO

Click on clicking on this link in the email, type in your test users email into Twilio, and sign into Okta with the test users account. You will then be successfully signed into your Twilio console! The SP-initiated SSO process should have gone like this:

sp-initiated sign-in gif


Now sign out and sign back to Twilio as the organization owner and head back to the SSO profile to complete the setup:

Test sso connection in Twilio SSO profile

Click I already tested this connection, and you’ll proceed to enforce SSO on users that belong to your verified domain. Enter your domain in the field and click Enforce SSO. You’ll be asked one more time to enforce SSO and to verify it. Click on the verification check box and click Enforce SSO, which will complete the SSO setup for Twilio.

Now let's test out SSO and JIT provisioning with SendGrid! JIT provisioning is only possible from an IdP-initiated sign-on flow so you’ll sign back on to Okta as the test user to test it out.

IdP-initiated SSO with JIT provisioning

Once you’re signed into Okta, click on the SendGrid tile and you’ll be signed in with your account, which will automatically be set up on SendGrid:

idp initiated sign in gif


After your very first sign-in to SendGrid (with JIT provisioning enabled), you’ll also be able to sign-in directly through SendGrid.

Next steps

Ta-da! You have officially set up and integrated your Twilio and SendGrid accounts all through single sign-on. Not only does this streamline the sign-on process for users within your organization, but it also allows you to provision and manage your users all through one platform.

I hope you enjoyed this tutorial and learned a few things about SSO along the way! So now what’s next? For Twilio, you can learn more about Organizations, managed users, and roles, and for SendGrid, you can learn more about Teammates and Subusers and how they can help you manage your users. Happy building!

Dhruv Patel is a Developer on Twilio’s Developer Voices team. You can find Dhruv working in a coffee shop with a glass of cold brew or he can either be reached at dhrpatel [at] or LinkedIn.