Facebook Custom Audiences (Actions) Public Beta

The Facebook Custom Audiences (Actions) destination is now in Public Beta.

Deliver effective Facebook Ads campaigns by defining and syncing custom audiences to power ad suppression, acquisition (using lookalikes), retargeting, and more.

This destination sends audiences, or lists of users, from your data warehouse to Facebook Custom Audiences using Reverse ETL.

Syncs can add or remove users from your Facebook Custom Audiences as records are created, updated, or deleted in your warehouse.