Create and manage SFMC Data Extensions directly in Segment

Managing your Salesforce Marketing Cloud (SFMC) Data Extensions just got a whole lot easier! With our latest update, you can now search, select, and even create new Data Extensions—all from within Segment. 

What’s new?

• Search and select existing Data Extensions
  • No more switching between Segment and SFMC. Just search by ID, select a Data Extension, and start mapping fields in just a few clicks.
• Seamless field mapping
  • Once you’ve selected a Data Extension, you’ll see all available fields in a dropdown. Just pick the ones you need and map your Segment data instantly.
• Create new Data Extensions directly in Segment
  • No need to jump into SFMC. Define a name, folder, and description, then, customize your fields by setting type, length, nullable, and primary key options—all within Segment.
• Less friction, faster activation
  • Skip the manual setup and focus on running campaigns. This update removes extra steps and keeps your customer data flowing smoothly.

How to get started

This new functionality is already available in our Salesforce Marketing Cloud (Actions) destination. Try it out now by visiting your SFMC destination settings in Segment.