'Send Event asynchronously to Data Extension' new action for SFMC destination: Live in Private beta | Oct. 08, 2026
Send Event asynchronously to Data Extension action for SFMC destination: Live in Private beta
We have a new action 'Send Event asynchronously to Data Extension' in the SFMC actions destination live in Private beta with observability.
With this feature, we switch to using SFMC’s asynchronous APIs and deliver data in much larger batches. That allows SFMC to process requests in the background while we send fewer, bigger payloads-This phase is designed to validate the async batch pipeline at meaningful enterprise volumes. You can expect to test audiences as high as close to 40 million profiles range, covering both the initial full sync and ongoing differential updates as your audience membership changes between runs.
With this release- Segment's Delivery Overview shows the outcome of each sync run, displaying the total number of records successfully delivered, records dropped, and the high level reason for any failure at a batch-level (It excludes sample events).
Please get in touch if you interested in the beta.