Programmable Messaging | Nov. 13, 2026 | Nov. 13, 2026

Apple Business Invitations in Apple Messages for Business Private Beta

Brands can now proactively initiate trusted conversations and capture customer opt-ins directly within the native Messages app with Apple Business Invitations, available in the Twilio Apple Messages for Business (AMB) private beta. Brands can use these short invitation templates to deliver ongoing service messages—such as order updates, account alerts, and support replies—for up to one year following a customer's last interaction. Business Invites feature requires additional approval from Apple. 

To learn more and request access to the beta, visit Twilio's Apple Messages for Business product page.

Messaging Programmable Messaging API Beta

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