Create entity-based Linked Audiences in Segment

In Segment, you can now choose to build entity-based Linked Audiences, explicitly scoped to entities such as accounts, businesses, or households. Once users select the activation target upfront, the builder dynamically adapts, ensuring conditions, operators, and validations match user expectations for that specific entity. When you preview your Linked Audience, you'll see the count of audience members who meet the criteria and a sample of matching entities.

To learn more, see our Linked Audiences docs.