Detect entity context changes with data freshness for Linked Audiences in Segment

In Segment, Linked Audiences now supports data freshness detection for Identify events. When you configure an activation with the new "Profile enters or exits audience or entity values changed" trigger, Segment detects changes to entity context data between runs and emits an Identify event for affected profiles — even if their audience membership hasn't changed. This keeps enrichment values up to date in Braze, Customer.io, and AWS S3, making it easier to power time-sensitive journeys like past-due reminders, onboarding sequences, and abandoned cart campaigns.

To learn more, see our Linked Audiences docs.