Enable faster message deliverability instantly with TOE Pro Self-Serve in Console

TLDR; All self-service Messaging customers can onboard and enable higher MPS for their traffic instantly, by purchasing TOE Pro in Console.

As of September 29, 2025, Traffic Optimization Engine(TOE) is now available in Public Beta to all self-service customers in Console. All self-service Twilio Messaging customers can instantly onboard to higher messages per second (MPS) capacity  through TOE Market Throughput, for shortcode and toll-free traffic, with any purchase of TOE Pro in Console. After purchasing TOE Pro, self-service customers will not need to make any changes to their existing Twilio integration in order to start using market throughput at increased MPS.

As a part of this release, most Twilio Messaging customers will no longer be required to open a ticket with Twilio support to begin onboarding to increased MPS on TOE. Instead, all eligible self-service Messaging customers can navigate to the Subscriptions page in Console and purchase a TOE Pro subscription for their desired MPS on either shortcode or tollfree traffic. Successful purchase will trigger automatic onboarding to TOE at the higher MPS, enabling customers to process higher volumes of traffic immediately.

Additional Information for Messaging Customers with Twilio Account Owners:
Customers with Twilio account owners, who are not self-service, can continue to purchase increased MPS on TOE Pro through the support-led onboarding process.