Meta is Updating WhatsApp Pricing on July 1, 2025

Meta Pricing Changes for WhatsApp Messages: Effective July 1, 2025

Starting July 1, 2025, Meta will shift from 24-hour conversation-based pricing to a new model that charges per template message delivered. Pricing will vary by template type (Marketing, Authentication, or Utility) and may also be subject to volume-based tiers in some regions. 

This update applies to all WhatsApp messages, including those sent through Twilio Verify.

Twilio will continue to pass through Meta’s updated charges without adding any additional fees. No action is required, but customers may notice billing changes starting July 1, 2025, based on message type and volume. 

We haven’t listed the Meta fees directly in this email because they vary by region and message type. For more information, check out Twilio’s Notice: Changes to WhatsApp’s Pricing (July 2025) Help Center article or Meta’s Pricing updates on the WhatsApp Business Platform docs page.

We can’t wait to see what you build!

–Team Twilio