Segment’s Data Retention and Deletion Policy

Starting April 15, 2025, Twilio Segment will enforce a Data Retention and Deletion Policy to align with industry best practices and enhance data governance. This update ensures efficient data management by implementing a structured deletion process for older event data.

What’s Changing?

• Twilio Segment will introduce a rolling data deletion process, where historical event data beyond a defined retention period will be removed on an ongoing basis.
• Data deletion will occur in phases, starting with an initial cleanup followed by a continuous, automated process.
• Depending on customer tier, this policy applies to event data stored in Archives, Object, and/or Profile Data stores.

What You Need to Do

• Review your data needs and assess whether older data is critical for workflows.
• Plan ahead by identifying any necessary storage solutions outside of Twilio Segment for data that must be retained.

For additional details on our retention policy, visit our Twilio Segment Data Retention Policy Overview or reach out to your Twilio Segment account team.