Changes coming to SendGrid’s Free Plan

Twilio SendGrid will be retiring its Free Email API and Free Marketing Campaigns plan starting May 27, 2025. Customers will continue to have full access to the Free Plan– including sending limits and features– for the next 60 days. After that, an upgrade to a paid plan will be required to continue sending email and accessing key tools.

What’s Changing?

After the 60-day transition period:

• Email sending will be paused for accounts on all free plans

• Marketing Campaign features, like templates, contact list management, and automation will no longer be available

• Contacts stored over the 100-contact limit will be deleted and cannot be restored if a customer upgrades after the transition period ends

These changes do not impact any paid SendGrid plans– those will continue as usual.

Customers can explore available plans by visiting their SendGrid Dashboard and going to Settings > Account Details > Your Products.

For customers who need more time to decide on their Marketing Campaigns plan, contact data can be exported before the transition period ends. Instructions can be found in the SendGrid contact export documentation.

Continuing the Journey

Whether customers are just getting started or scaling up quickly, Twilio SendGrid is committed to supporting them with the same trusted delivery, tools, and service they’ve come to rely on.

Thanks to all the builders and senders in our community. We’re excited to continue the journey–together.