Twilio Changelog | Dec. 08, 2025
Increase WhatsApp Marketing Deliverability with Marketing Messages API
With zero code changes, start sending WhatsApp Marketing Message API messages to increase marketing deliverability. Meta has seen up to 9% greater marketing template deliverability with this new API, and Twilio is making it available to all customers with zero code changes required. Simply sign the terms-of-service (TOS) and your traffic will immediately start using the Marketing Message API.
All you need to do is sign Meta's Marketing Messages API terms of service. To navigate to the Meta terms of service, start in the Twilio Console under WhatsApp Senders. Click on the WhatsApp Business Account ID hyperlink. Go to the Alerts section where you can find the Marketing Messages API notifications. From there, accept the terms of service.
To accept the terms of service, you must be an admin of the Business Account. If you cannot see the terms of service in Alerts, please ask an account admin to accept the TOS.
To learn more, see our documentation on marketing templates here.