Twilio Changelog | Apr. 25, 2025
Change to WhatsApp Category Reclassifications
Meta has announced they will no longer support the allow_category_change property during template creation. Previously, if set to true in a template creation request, this allowed WhatsApp to update a template’s category to marketing, if they determined marketing to be its category per its content and our guidelines. This is now the default behavior.
When Twilio passes our equivalent parameter into WhatsApp it will no longer prevent reclassifications. We have now unpublished this field from our documentation as it will no longer function. API calls with this field will still submit the template for approval but will no longer prevent recategorizations.