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In this recipe, you’ll learn how to use Twilio Engage (formerly Twilio Segment Personas) and Braze cross-channel campaigns to target and educate the users most likely to purchase a particular product. The recipe specifically talks about leveraging Content Cards + Push Notifications to boost conversion rates.

This recipe shows how to coordinate customer engagement using Twilio Segment, Braze, and Amplitude—focusing on what to do in each platform and why. Designed for marketers and product teams already using these tools, it covers audience building, platform ownership, cross-channel orchestration, and centralized measurement to align each platform’s strengths.

Credit unions increasingly treat onboarding as the launchpad for lasting member relationships. Legacy processes can’t keep up with fintechs’ hyper-personalized experiences. This Twilio Segment Recipe details how to modernize onboarding with Twilio Segment CDP and Braze, unifying data, automating tailored outreach, and sparking product adoption and loyalty.

It's easy to use Twilio Segment to track your customer's online purchases, as a visitor to your website. But online is not the only place that customers can shop and interact with your brand. It's very likely that customers shopping online will also make a purchase in your store. In this recipe, we'll make sure that the online purchases and the in-store purchases are both attributable to the same customer. This matching will create a seamless brand experience for your customers and allows you to further personalize marketing content for your customers.

Welcome Series are an effective way to engage and activate new subscribers — especially when you have actions you want them to take following their initial conversion (like asking for more information). With step-by-step instructions and best practices outlined in this recipe, you'll be able to create a winning Welcome Series that drives action. A Welcome Series should help introduce your brand to your customers at the minimum, but can also be used to drive them to take action such as completing their profile or downloading your app. After completing this recipe, you should have created a Welcome Series that activates your new subscribers, establishes a strong relationship with them, and hopefully, drives business growth. So let's get started and make your Welcome Series a success!