Guide

Building a Single View of the Customer With Identity Resolution

This guide for data scientists aims to simplify identity resolution for them with best practices, a step-by-step guide to getting started, pitfalls to avoid, solution deep dives, and more.

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In this guide, you’ll learn about…

  • True definition and best practices for Identity Resolution
  • 4 common pitfalls of Identity Resolution
  • Customer use cases from Sanofi and Fender
  • Twilio Segment’s industry leading approach to Identity Resolution
  • A bonus “Getting started guide”