Guide
Customer Data Platforms: Build, Buy...or Both?
In our new guide, we cover the pros and cons of building or buying a CDP, and discuss a third option: harnessing the benefits of both with a hybrid model.
In this guide, you’ll learn…
- How to thoroughly evaluate the benefits and challenges of building or buying a CDP.
- A framework for deciding which aspects of a CDP should remain in-house vs. which would be more strategic to outsource.
- How to ensure success (and scalability) when implementing a customer data platform.
