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Reports

The Future of AdTech

AdTech is evolving from educated guesses to data-driven precision. Discover how industry leaders are reimagining digital advertising for 2025 - from generative AI and predictive analytics to privacy-first personalization.

Learn what's next as traditional tracking fades and a new era of customer intelligence emerges.

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Table of Contents

  • What are the biggest challenges in AdTech right now?
  • What are some of the most promising AI technologies in AdTech? 
  • How can you balance privacy with personalized advertising? 
  • Are third-party cookies still relevant? 
  • What advancements in attribution and measurement do you think will be most significant in the near future?
  • How will consumer behavior shape the future of AdTech?

Contributors

A man with glasses and a light blue shirt smiles in front of a red background.
A man with glasses and a light blue shirt smiles in front of a red background.

Stuart Scott, President at Mammoth Growth EMEA 

Man in a blue shirt smiling in front of a red background
Man in a blue shirt smiling in front of a red background

Stuart Scott, President at Mammoth Growth EMEA 

Man in a black blazer and checkered shirt, smiling against a red background.
Man in a black blazer and checkered shirt, smiling against a red background.

Dio Favatas, Head of Identity Solutions and Customer Data @ Tredence Inc

Man in a blue checkered shirt smiling with a red background.
Man in a blue checkered shirt smiling with a red background.

Dan McGaw, CEO at McGaw

 

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