Guide
The Ultimate Guide to Customer Retention for 2023
To retain customers during this challenging economic period, companies need proven customer retention strategies and data-driven insights from a CDP.
In this guide, you'll learn...
- Retention metrics to measure
- First-party data and retention
- Retention campaigns + templates
According to Twilio Segment's latest Growth Report, the majority of businesses (93%) are taking measures to adjust to the current macroeconomic climate and plan for an economic downturn. Among these steps, focusing on customer retention is the most common (43%).
