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NEW ZEALAND (NZ)

Locale Summary

Locale nameNew Zealand
ISO codeNZ
RegionOceania
Dialing code+64

Guidelines

Use Cases

Short codes are ideal for high-throughput programmatic messaging.

Short codes are approved for specific use cases, so if you are experiencing carrier filtering on long codes you may be a good candidate for short codes.

Some of the most common use-cases for short codes in New Zealand are: 

  • Two-factor authentication (2FA) or one-time passwords (OTP)
  • Promotional or marketing alerts
  • Account alert notifications
  • Reminders (appointments, upcoming payments, etc.)
Restrictions

Short codes can only message users on carriers within the countries in which they are provisioned.

Although Twilio can provision short codes in multiple countries, if your customers are not located in New Zealand, you should not obtain a New Zealand Short Code.

Short codes require express consent from end users before any SMS can be sent; if you cannot obtain consent you should not own a short code.

Twilio and/or the carriers will not support certain types of campaigns, including: 

  • Those in which express end-user consent cannot be obtained. This includes friend-to-friend invite-based campaigns, as well as opt-ins obtained through lead generation.
  • Campaigns containing sexual/adult content (which are prohibited by Twilio’s AUP).

Please note that in New Zealand, receiving messages is always free for the end user. FTEU (Free to End User) Short Codes are a reasonable choice for campaigns where the end user has to be able to text back to the short code without a cost.

Minimum term commit for New Zealand Short Code is 3 months.

The notice period before returning the Short Code is 1 month (provided minimum term commit has been fulfilled).

Refer to this article for detailed explanation on New Zealand Short Code Best Practices.

Other Options
Requirements

To apply for New Zealand Short Code please fill in the following Order Form:

The following details are included in the order form:

  • Company Name
  • Company Address
  • Requestor
    • Full Name
    • Position
    • Phone
    • Mobile
    • Email
    • Address
  • Service Details
    • Name of the Service/Promotion
    • Go live date
    • Message Content Provider
    • Fully describe the proposed message service
    • Example message
    • Process to Opt In
    • Process to Opt out
    • Cost of the service (Standard or FTEU)
    • Gateway (existing customers, new/add)
    • How will the service be advertised
    • Expected volumes daily and weekly
    • Peak times and expected volumes
    • 0800/0508 number for user queries
    • Website for User reference
  • Preferred Billing Method:
    • Quarterly or Yearly (prices can be reviewed from here)
Timeframe

2 - 4 weeks, once you submit all required information and documentation.

Please expect delays on any applications submitted from December through mid January, as the wireless carriers have an annual provisioning freeze during this time.

Regulatory Bodies
  • NZ Telecommunications Forum Inc (TCF)
  • Department of International Affairs (DIA)

Pricing

Click to see SMS pricing, including short codes.

Next Steps

To apply for New Zealand Short Code please follow these steps:

  • Check all the requirements above and collect all the needed details.
  • Send the application including all the requirements to sc@twilio.com.

For the benefit of all our customers, these guidelines are provided to help you comply with applicable requirements and to help ensure Twilio's platform remains compliant with global telecommunications ecosystem requirements. These guidelines represent our current understanding of common compliance requirements generally applicable to Twilio and its customers, and do not constitute legal advice. By posting these guidelines, Twilio makes no assurances regarding the legal compliance of your application built using our APIs. You are expected to understand and abide by all compliance obligations applicable to your specific application. You should check these pages regularly for updates as telecommunications ecosystem requirements continue to evolve and change, and the information below may be updated or changed without notice.