Last November we announced the unbundling of our PSTN connectivity as a service. Elastic SIP Trunking provides instant global voice provisioning for your IP infrastructure (e.g. IP-PBX, SBC, UC hardware, VoIP gateway, etc). Twilio uses the power of the cloud to offer resilience, intelligent local call routing, sms-enabled trunks, cloud-based call recording, multi-tenancy, and full WebRTC support.
Since November, we have seen companies using this connectivity to provide great multi-channel customer support experiences, create engaging advertising campaigns, change the way business’ collaborate, and deliver critical alerts. In the past 3 months, Elastic SIP Trunking traffic grew by nearly 400% thanks to companies augmenting their businesses and services with cloud based PSTN connectivity.
SIP Trunking Pricing Changes
Beginning July 1st we are making two changes to our Elastic SIP Trunking prices. We are introducing a new zoned pricing model and we are lowering our North American termination price by 12.5% from $0.008/min to $0.007/min.
Our primary price will be known as Zone 1 and will be priced at $0.007. 88% of all US and Canadian prefixes fall into Zone 1 and 95% of aggregate Twilio voice traffic falls in Zone 1. Elastic SIP Trunking customers will automatically save 12.5% on termination to US/CA – Zone 1. Our continued growth allows us to achieve greater economies of scale and continue our tradition of passing cost savings to customers in the form of lower prices.
We are restructuring our SIP Trunking pricing zones which today are US/CA, Alaska, Hawaii, and Other. We will be offering the same service, but now defining our pricing Zones as US/CA (Zone 1) and United States – Extended Zone 2, 3, & 4. These zones are now defined by prefix (NPA-NXX) and the Extended Zones will include remote and rural regions. Based on customer feedback, we are also providing a rate deck with all of our pricing on a per NPA-NXX basis.
We remain focused on bringing you the most compelling platform for communications, whether you’re building your entire service on the Twilio platform or connecting an existing service to the PSTN.