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  • By Len Shneyder
    TWILIO STUDY: Presidential Campaigns Are Not Hitting Their Mark With Their Email Outreach Presidential Campaign Email Study.png

    If it feels like today’s election season has neither an end, nor a beginning, you may not be far off the mark. The 2020 presidential campaign kicked off barely minutes after the 2018 midterm elections. Between the start of 2019 through this fall, the field of presidential candidates plus the incumbent swelled to 26 individuals running for the top job in the country. As we head into Q4, the field has narrowed a bit on the Democratic side. However, the one thing that has remained constant since the beginning is that these candidates use email to engage potential voters, raise campaign contributions and educate subscribers about their platforms and messages.

    Between July and August of 2019 we decided to take a close look at how political campaigns leverage email as part of their digital strategy. Our methodology was simple but effective given the diverse group of candidates. We set up …

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  • By Len Shneyder
    Everything You Need to Know About SHAKEN/STIR Right Now Developer 101 SHAKEN/STIR

    If you’re like the rest of us, your phone rings periodically throughout the day receiving calls from numbers that look suspiciously close to your own phone number, or sometimes it is your phone number calling you. Don’t worry, you’re not seeing things, this is robocalling fraudsters trying their darndest to get you to pick up your phone. You’ve most likely blocked many of these numbers, installed apps like Hiya, YoumailNomorobo or Robokiller and considered throwing your phone against the wall. We get it, we’ve all been there. However change is on the horizon and it’s coming in the form of SHAKEN/STIR.

    The Phone Network of Yesterday

    How did we get here?

    Robocalls didn’t just suddenly appear one day. Robocalls are the byproduct of the evolution of telephony that has been weaponized by scammers to defraud vulnerable populations. When our parents grew up, telephony was highly regulated and people answered the phone because …

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  • By Len Shneyder
    Your Phone, Your Call - Part II - Whatever Happened to Caller ID callerID Header

    A version of this originally appeared on Marketing Land

    Way back when the Internet was young, and early internet surfers were using 3600 baud modems to launch themselves via copper into the Netscape driven cyberverse, trust and identity were not really as important as they are today. Flash forward to today: Identity and reputation both play a critical role for re-establishing trust across digital communications. Who calls or emails us and their credibility (whether the caller or sender is someone who’s credible enough and worth the time of the recipient to respond) are key elements that help us decide whether to take a call, open an email or respond to an SMS. Precautions, such as two factor authentication, is based on the fact that we can’t trust just one form of identity. I hate to sound like an alarmist, but the Internet can be a scary place. This is why …

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  • By Len Shneyder
    Protecting Ever More Inboxes With a 99.99% Inbox Protection Rate in Q2 2019 q2-2019-inbox-protection.png

    This article was first posted on the Twilio SendGrid Blog.

    Twilio SendGrid’s 80,000+ paying customers generate more than 50 billion emails per month. When we reviewed the volume of email we process on behalf of our global customer base, it became apparent that we touch—on a rolling 90-day basis—half the world’s email users.

    A footprint that massive only happens when compliance and the overall security of the world’s inboxes is addressed in a scalable and performant manner. In Q2 of 2019, Twilio SendGrid achieved a 99.99% Inbox Protection Rate.

    Today, we’re excited to announce an improvement of two 100th’s of a percent, thus achieving four 9’s of protection for the world’s email ecosystem.

    This improvement is significant.

    When you consider the devastating effects that phishing attacks can have on an individual’s financial records and identity, those effects are vastly amplified when spear phishing is employed to compromise a businesses’ …

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  • By Len Shneyder
    A 2019 SIGNAL Conversation on Anti-Spoofing in Voice & Email signal-2019-anti-spoofing-email-voice.png

    Recently, at Twilio’s SIGNAL 2019 Conference in San Francisco my colleague Christer Fahlgren and I had a chance to lead an on stage conversation with those companies and organizations that have played an active role in shaping Internet standards designed to fight calling and email abuse on a massive scale.

    The wildly popular adoption and proliferation of email can be credited for helping grow the Internet. The only thing more staggering than the proliferation of email as it ascended to become the provider of the fundamental and most universal digital identifier is the degree to which this open platform framework has been abused. If imitation is the sincerest form of flattery then mass exploits are certainly an acknowledgment of a technology’s ability to connect the world.

    Email in the early 2000’s was like Times Square in the late 70’s, a terrifying place. Unsubscribe links were often used as beacons by …

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  • By Len Shneyder
    How Twilio SendGrid Ensures 99.97% of 50B Monthly Emails are Phish-Free gears-email-inbox-protect.jpg

    Twilio SendGrid processes over 50 billion emails every month, meaning we touch over half of the world’s unique email users on a rolling 90-day basis. With such massive scale and reach, it’s imperative that we protect recipients’ guarded information and credentials from dangerous phish.

    A platform’s security and ongoing battle against bad actors only becomes an issue when defenses fail. But open platforms like Twilio SendGrid and other public cloud providers are under attack every day of the year.

    In fact, 83% of InfoSec professionals said they experienced a phishing attack in 2018, an increase from 76% in 2017. And with the average cost of a phishing attack for a mid-size company in the neighborhood $1.6 million, it can make or break a business that doesn’t have the necessary security protocols in place.

    Twilio SendGrid’s Inbox Protection Rate measures the success of its compliance efforts to prevent malicious …

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