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Enrich your Warehouse with a complete customer view

Profiles Sync continuously delivers identity-resolved customer profiles from Segment directly into your data warehouse, creating the ultimate source of truth for deep analytics and data science.

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Make every customer touch smarter and more timely

Sync identity-resolved profiles to your warehouse to drive deeper insights, smarter activation, and adaptive customer engagement.

Deepen your customer understanding

Join complete, cross-channel customer journeys directly within your warehouse. By joining Segment's identity-resolved profiles with your other business data (like transactions or support tickets), you can build sophisticated attribution models and uncover powerful insights that were previously impossible.
Fuel your warehouse-native AI

Power your most advanced models. Profiles Sync provides a clean, structured, and continuously updated dataset of customer behaviors and traits, creating the ideal foundation for training predictive ML models for LTV, churn, or propensity within your own warehouse environment.
Activate with a complete data foundation

While Profiles Sync enriches your warehouse, it also creates the foundation for smarter activation. Use the newly enriched "golden record" in your warehouse as the source for Reverse ETL, sending the most complete and accurate outreach across Twilio and other platforms.

Achieve full transparency and governance

Gain complete visibility into how customer profiles are created. Query the underlying identity graph data in your warehouse to validate merge logic, audit identity resolution, and ensure your data governance and compliance requirements are met.
Adapt messaging as customers evolve

As new behaviors are detected, Profiles Sync keeps customer profiles up to date in the warehouse—allowing your Twilio-powered communications to respond with the right message at the right time, whether it’s a promotion, alert, or support follow-up.

How Profiles Sync works

Turn every customer interaction into actionable insight in your warehouse.

Step 1
Collect and unify customer profiles
Segment collects and merges user data from every touchpoint—web, mobile, backend systems—and resolves it into a single, identity-rich profile. These profiles include real-time behaviors, predictive AI traits, custom computations, and more.

Step 2
Create intelligent customer profiles
Build the most complete customer profile by combining three powerful sources of intelligence. Enrich profiles with computed traits calculated from real-time behaviors, predict future actions with Segment's Predictive AI, and use Reverse ETL to pipe in custom scores and attributes from your own models in the warehouse.

Step 3
Enrich your Warehouse
Continuously sync enriched profiles to your warehouse. Profiles Sync delivers both analysis-ready materialized views and granular historical logs, giving every team the data they need.

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Get started with Profiles Sync

Get started for free or find the right plan to enable your engineering team to collect and send unified customer data to 700+ pre-built integrations.

How to access Profiles Sync

Profiles Sync is available as a part of Unify to help you unlock additional value from your CDP. Check with your workspace owner to manage access.

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Pricing information

Find the right plan for your team to power personalized customer experiences at scale.

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Resource to help get you started

Use Case

Enrich customer profiles

Enrich customer profiles with real-time, identity-resolved data from every touchpoint to drive more personalized, effective engagement across your business.

Docs

Smart SQL queries

Use Profiles Sync sample queries to unlock identity‑resolved, behavior‑driven insights—powering advanced analytics, AI models, and activation within your warehouse.

Docs

Setup Profiles Sync in your warehouse

Quickly configure Profiles Sync to stream identity-resolved customer profiles into your warehouse—enabling deeper insights and smarter activation across your business.

Join the 25,000+ companies using the Twilio Segment platform

Your warehouse, now customer-centric

Put identity-resolved profiles at the center of your data strategy. With Profiles Sync, you can unify customer signals, power predictive models, and activate smarter campaigns—using the same trusted data across every team.

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