We have big news. Trust us—you’re going to love this. At SIGNAL today, we announced Verified By Twilio to give consumers the confidence to answer the phone again.
We’re partnering with leading call identification apps to help more than 200 million consumers know exactly who is calling them and why to help them determine what calls are real and needed versus those that are unwanted.
Imagine a world where you receive a phone call and know exactly who it’s coming from and what they’re calling about before you press the answer button. Crazy, right? That’s the vision we’re working towards, and Verified by Twilio is one major step towards this world of trusted communications.
What Is Verified By Twilio?
Americans are answering only a little more than 50% of the calls they receive on their cell phones. Even more concern, 70% of consumers don’t answer a call if the caller’s number is anonymous. While that might cut down the number of unwanted robocalls, it also potentially prevents consumers from receiving vital communications—calls from the doctor, banks that are flagging issues, schools calling about parents’ children. Calls you don’t want to miss.
Verified By Twilio is on a mission to make sure you have the information you need to make an informed decision about whether you want to answer the phone or not. Soon, you will be able to start answering legitimate, wanted calls and avoid annoying robocalls with full transparency.
“At Twilio, we want to help consumers take back their phones, so that when their phone rings, they know it's a trusted, wanted call,” said Jeff Lawson, co-founder and chief executive officer, Twilio.
“A lot of work is being done in the industry to stop unwanted calls and phone scams, and we want to ensure consumers continue to receive the wanted calls. Verified By Twilio is aimed at providing consumers with the context to know who's calling so they answer the important and wanted calls happening in their lives, such as from doctors, schools, and banks.”
With Verified By Twilio, every call will clearly display the business or organization that is calling and the reason for the call. For example, if an airline company is trying to contact you about a canceled flight, as the call comes in, you’ll see the name of the airline with a short note indicating why they are calling. With that information, you can make the decision about stepping out of a meeting or putting another call on hold to answer this critically important call.
To power Verified By Twilio, we’re creating a repository to host verified information of businesses that will populate the screens as a call comes in. Through the programmability of the Twilio platform, businesses will also be able to assign a purpose for each call to give further context. Both efforts will result in calls that are verified as legitimate and indeed coming from who is displayed on the phone screen.
This is just the first phase of our broader initiative to build greater trust in traditional communications.
To learn more visit twilio.com/trust-hub