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2025 State of Customer Engagement Report

Explore the five trends redefining how brands connect with customers in 2025.

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Customer Engagement Platform
One flexible platform that combines data, AI, and the communication channels your customers love.
Communications
Customer Data

Messaging
SMS
WhatsApp
Conversations API
RCS
Voice
SIP Trunking
Email API
SMTP Service
Marketing Campaigns
Phone Numbers
Toll-free
10DLC
Short Codes
Video API
Flex

Connections
Warehouses
Reverse ETL
Functions
Protocols
Unify
Profiles Sync
Unified Profiles
Engage
Audiences
Journeys
Intelligence
Predictions
Data Observability

Verify
Lookup

Conversational AI
ConversationRelay
Conversational Intelligence

See all products

See Twilio’s latest innovations, integrations, builder tools and support plans

Verification and identity
Fraud prevention
Alerts and notifications
Appointment reminders
Lead alerts
Mass texting
Marketing and promotions
SMS marketing
Cross-sell and upsell
Optimize ad spend
Support and sales
IVR
Contact center
Customer data management

Developers
Data Engineering
Marketing
Product
Customer Experience

Financial services
Healthcare
Retail
Nonprofit
Hospitality
eCommerce
Public sector

Enterprise
Startup

See all solutions

Why Twilio
We help you build amazing experiences with contextual data, the right communication channels, and AI to scale personalization and increase efficiency.
Customer stories

One platform
Privacy and security
Built for builders
Enterprise scale
Extensible by design
Real-time customer data
Artificial intelligence
Infrastructure

About us
Values
Diversity
Careers
Twilio.org
Investor relations
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Chart showing the 2025 Magic Quadrant for CPaaS with Twilio and Infobip in the Leaders quadrant.

2025 Gartner® Magic Quadrant™ for CPaaS

Twilio was once again named a Leader and positioned highest for our Ability to Execute.

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Woman sitting in a wooden chair using a smartphone with plants in the background.

2025 State of Customer Engagement Report

Explore the five trends redefining how brands connect with customers in 2025.

All Pricing
Transparent pricing with discounts as you scale. Sign up for a free trial—no credit card required.

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Blog / Authors / Danielle Morrill

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Danielle Morrill

Awesomeness Reminders Make a Great Holiday Gift

Danielle Morrill
Join Twilio at Cloudstock for Talks & Hackathon Fun

Danielle Morrill
Building an Instant Auction with Twilio & Kynetx

Danielle Morrill
TextSlide Launches Chatroulette for Text Messaging

Danielle Morrill
Finalists Announced in Twilio + Union Square Ventures Developer Contest

Danielle Morrill
Customer Video: Michael Yap Combines Twilio & Joget

Danielle Morrill
John Britton Presenting OpenVBX virtual phone system at New York Tech Meetup

Danielle Morrill
Event Recap: Startup Weekend Summit & StartupCamp L.A.

Danielle Morrill
Announcing Twilio Fund: $250,000 for Twilio Powered Startups

Danielle Morrill

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