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2025 State of Customer Engagement Report

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Customer Engagement Platform
One flexible platform that combines data, AI, and the communication channels your customers love.
Communications
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Messaging
SMS
WhatsApp
Conversations API
RCS
Voice
SIP Trunking
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SMTP Service
Marketing Campaigns
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Flex

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Lookup

Conversational AI
ConversationRelay
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See all products

See Twilio’s latest innovations, integrations, builder tools and support plans

Verification and identity
Fraud prevention
Alerts and notifications
Appointment reminders
Lead alerts
Mass texting
Marketing and promotions
SMS marketing
Cross-sell and upsell
Optimize ad spend
Support and sales
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Customer data management

Developers
Data Engineering
Marketing
Product
Customer Experience

Financial services
Healthcare
Retail
Nonprofit
Hospitality
eCommerce
Public sector
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See all solutions

Why Twilio
We help you build amazing experiences with contextual data, the right communication channels, and AI to scale personalization and increase efficiency.
Customer stories

One platform
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Built for builders
Enterprise scale
Extensible by design
Real-time customer data
Artificial intelligence
Infrastructure

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Diversity
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Chart showing the 2025 Magic Quadrant for CPaaS with Twilio and Infobip in the Leaders quadrant.

Chart showing the 2025 Magic Quadrant for CPaaS with Twilio and Infobip in the Leaders quadrant.

2025 Gartner® Magic Quadrant™ for CPaaS

Twilio was once again named a Leader and positioned highest for our Ability to Execute.

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Woman sitting in a wooden chair using a smartphone with plants in the background.

Woman sitting in a wooden chair using a smartphone with plants in the background.

2025 State of Customer Engagement Report

Explore the five trends redefining how brands connect with customers in 2025.

All Pricing
Transparent pricing with discounts as you scale. Sign up for a free trial—no credit card required.

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Blog / Authors / Lehel Gyeresi

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