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2025 State of Customer Engagement Report

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Customer Engagement Platform
One flexible platform that combines data, AI, and the communication channels your customers love.
Communications
Customer Data

Messaging
SMS
WhatsApp
Conversations API
RCS
Voice
SIP Trunking
Email API
SMTP Service
Marketing Campaigns
Phone Numbers
Toll-free
10DLC
Short Codes
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Flex

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Profiles Sync
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Verify
Lookup

Conversational AI
ConversationRelay
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See all products

See Twilio’s latest innovations, integrations, builder tools and support plans

Verification and identity
Fraud prevention
Alerts and notifications
Appointment reminders
Lead alerts
Mass texting
Marketing and promotions
SMS marketing
Cross-sell and upsell
Optimize ad spend
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Customer data management

Developers
Data Engineering
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Product
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Financial services
Healthcare
Retail
Nonprofit
Hospitality
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See all solutions

Why Twilio
We help you build amazing experiences with contextual data, the right communication channels, and AI to scale personalization and increase efficiency.
Customer stories

One platform
Privacy and security
Built for builders
Enterprise scale
Extensible by design
Real-time customer data
Artificial intelligence
Infrastructure

About us
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Diversity
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Twilio.org
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Chart showing the 2025 Magic Quadrant for CPaaS with Twilio and Infobip in the Leaders quadrant.

Chart showing the 2025 Magic Quadrant for CPaaS with Twilio and Infobip in the Leaders quadrant.

2025 Gartner® Magic Quadrant™ for CPaaS

Twilio was once again named a Leader and positioned highest for our Ability to Execute.

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Woman sitting in a wooden chair using a smartphone with plants in the background.

Woman sitting in a wooden chair using a smartphone with plants in the background.

2025 State of Customer Engagement Report

Explore the five trends redefining how brands connect with customers in 2025.

All Pricing
Transparent pricing with discounts as you scale. Sign up for a free trial—no credit card required.

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Blog / Authors / Meghan Murphy

MM

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Meghan Murphy

Welcome 2012 with a Rube Goldberg Nixie Light Hack

Meghan Murphy
Startup Bus Europe Launches YoBro and Invoi Powered by Twilio

Meghan Murphy
Secretly Find the Right Size with Anonysize.me

Meghan Murphy
JustRemindIt Voice and SMS Reminders Get Sought After Upgrades

Meghan Murphy
Make Your Own Music Hotline in PHP or Python

Meghan Murphy
Developer Contest: Hack in the New Year with an App for DOers

Meghan Murphy
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Meghan Murphy
DOers in Action: Twimlbin Hosting Solution

Meghan Murphy
Sketchnotes: TwilioCon 2011 Through a Pencil’s Eye

Meghan Murphy

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