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  • Communications

    • Twilio Messaging logo
      Messaging

      Send and receive multichannel text and media messages in 180+ countries

      SMS WhatsApp Conversations RCS
    • Voice

      Make, receive, and monitor calls around the world

      PSTN SIP Trunking SDK
    • Twilio Verify logo
      Verify

      Globally-managed multichannel 2FA and passwordless authentication

    • Twilio Lookup logo
      Lookup

      Know your customer and assess identity risk with real-time phone intelligence

    • Sound wave
      Conversational AI

      Deploy virtual agents to automate repetitive tasks and personalize interactions at scale.

      Conversational Intelligence ConversationRelay

    • Twilio SendGrid Email API logo
      Email

      Deliver email messages reliably at scale with SendGrid

    • Twilio Task Router logo
      Serverless

      Build, deploy, and run apps with Twilio’s serverless environment and visual builder

    • Twilio Phone Numbers logo
      Phone Numbers

      Access local, national, and toll-free phone numbers

      Toll-Free 10DLC Short Codes
    • Twilio Video logo
      Video

      Connect virtually with secure, high-quality video calling at global scale

    Applications

    • Twilio Flex logo
      Twilio Flex

      Digital engagement center for customer service and sales

      Contact center
    • Twilio Engage logo
      Twilio Engage

      Create multi-channel campaigns with a unified data-first platform

    • Twilio Marketing Campaigns logo
      Marketing Campaigns

      Create and manage email marketing campaigns with SendGrid

    Customer Data

    • Twilio Segment logo
      Twilio Segment ↗

      Unify your customer data with Segment CDP to power personalized engagement

      Data Observability
    • Connections

      Integrate web and mobile app data with a single API

      Reverse ETL
    • Cloud with an upload download symbol
      Protocols

      Protect the integrity of your data

    • Unify ↗

      Unify customer data across every channel

      Profiles Sync Unified Profiles
    • Journeys

      Orchestrate multichannel customer journeys

    See all products
  • Use Cases

    • Verification & identity

      Add user verification to protect against fraud.

      Fraud prevention
    • Alerts & notifications

      Deliver notifications across text, email, voice.

      Appointment reminders Lead alerts Mass texting
    • Marketing & promotions

      Create multichannel marketing campaigns.

      SMS marketing Customer surveys
    • Contact Center

      Provide personalized, data-driven service.

    • IVR & self-service

      Set up a modern IVR with AI-enabled support.

      Call tracking
    Teams

    • Marketing

      Keep customers engaged on any channel

    • Product & Engineering

      Connect with target users reliably and securely

    • Customer Experience

      Deliver personalized sales and support experiences at scale

    • Developers

      Tutorials and docs to start building on Twilio

    Industries

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    • Healthcare
    • Hospitality
    • Public Sector
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    See all solutions
    People shaking hands Partners

    • Find a partner

      Work with a Twilio partner to buy or build the right solution

    • Partner with us

      Join our Partner Program to build or sell Twilio solutions to your customers.

  • An Open book Documentation

    • Twilio Flex
    • SMS
    • Voice
    • Email
    • WhatsApp API
    • Elastic SIP Trunking
    • Verify
    • Functions
    • Studio
    • Twilio CLI
    See all docs
    > Two users in a circle Community

    • Ahoy!

      Get inspired by the latest from our developer community

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      Read tutorials, community projects, and product updates

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      Build durable customer relationships with personalized, data-driven engagement.

      Communication Customer Data
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      Simplify, strengthen and unite carrier communication networks using software.

    Resources

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      Browse our content library for more resources on how you can create lasting customer relationships

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      See what customers are building with Twilio

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      See the top trends shaping customer engagement in our annual report

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      Join upcoming group events

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    • Twilio Messaging logo
      Messaging
      SMS Whatsapp Conversations
    • Twilio SendGrid Email API logo
      Email ↗
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      Voice
      Conferencing SIP trunking

    • Twilio Verify logo
      Verify
    • Twilio Lookup logo
      Lookup
    • Serverless
    • Twilio Video logo
      Video
    Applications

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      Twilio Flex
    • Twilio Engage logo
      Twilio Segment ↗
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      Marketing Campaigns
    See all pricing
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Blog / Authors / Melissa Zehner
Author's Image

Melissa Zehner

Melissa Zehner is a content marketing leader with more than 13 years of experience growing organic revenue for startups. She’s generated more than $300 million throughout her career and has imbibed countless chai lattes in the process. When she’s not nerding out on content, you can find Melissa wine tasting or hiking with her dog Spencer in Oregon’s Willamette Valley.


  • Man smiling with Twilio logo on a dark background.
    How to become an email marketer: 10 skills and 4 steps
    Melissa Zehner
  • Twilio logo with red button icon and text on a dark maroon arrow-shaped background.
    Upselling and cross-selling: a beginner’s guide to sales-boosting tactics
    Melissa Zehner
  • Smiling man wearing glasses and a yellow shirt with Twilio logo on a dark red background.
    Don’t Miss It: Last Chance Email Subject Lines that Convert
    Melissa Zehner
  • White Twilio logo on a red background with a hexagonal outline.
    The Complete Guide to Sending Follow-Up Emails
    Melissa Zehner
  • Man smiling with Twilio logo on a dark background.
    Guide to Value Proposition Statements that Capture & Convert
    Melissa Zehner
  • White Twilio logo with four dot design on a dark background
    Beginner’s Guide to Click Funnels: Convert Customers Faster and Easier
    Melissa Zehner
  • White Twilio logo with four dot design on a dark background
    7 Email List Management Best Practices in 5 Minutes or Less
    Melissa Zehner
  • Email Marketing for Restaurants: Steps to Increase Traffic & Sales - 1
    Email Marketing for Restaurants: Steps to Increase Traffic & Sales
    Melissa Zehner
  • Woman with headphones looking at her laptop screen on a red background with Twilio logo
    Email Marketing for Real Estate: Turn Potential Buyers and Sellers into Clients
    Melissa Zehner

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