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2025 State of Customer Engagement Report

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Customer Engagement Platform
One flexible platform that combines data, AI, and the communication channels your customers love.
Communications
Customer Data

Messaging
SMS
WhatsApp
Conversations API
RCS
Voice
SIP Trunking
Email API
SMTP Service
Marketing Campaigns
Phone Numbers
Toll-free
10DLC
Short Codes
Video API
Flex

Connections
Warehouses
Reverse ETL
Integrations
Protocols
Unify
Profiles Sync
Unified Profiles
Engage
Audiences
Journeys
Intelligence
Predictions
Data Observability

Verify
Lookup

Conversational AI
ConversationRelay
Conversational Intelligence

See all products

See Twilio’s latest innovations, builder tools and support plans

Verification and identity
Fraud prevention
Alerts and notifications
Appointment reminders
Lead alerts
Mass texting
Marketing and promotions
SMS marketing
Cross-sell and upsell
Optimize ad spend
Support and sales
IVR
Contact center
Customer data management

Developers
Data Engineering
Marketing
Product
Customer Experience

Financial services
Healthcare
Retail
Nonprofit
Hospitality

Enterprise
Startup

See all solutions

Why Twilio
We help you build amazing experiences with contextual data, the right communication channels, and AI to scale personalization and increase efficiency.
Customer stories

One platform
Privacy and security
Built for builders
Enterprise scale
Extensible by design
Real-time customer data
Artificial intelligence
Infrastructure

About us
Values
Diversity
Careers
Twilio.org
Investor relations
Press and media
Events

Chart showing the 2025 Magic Quadrant for CPaaS with Twilio and Infobip in the Leaders quadrant.

2025 Gartner® Magic Quadrant™ for CPaaS

Twilio was once again named a Leader and positioned highest for our Ability to Execute.

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Woman sitting in a wooden chair using a smartphone with plants in the background.

2025 State of Customer Engagement Report

Explore the five trends redefining how brands connect with customers in 2025.

All Pricing
Transparent pricing with discounts as you scale. Sign up for a free trial—no credit card required.

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SMS
WhatsApp
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Flex

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Blog / Developer

Startup Weekend Contest Winner: InstantLoop

Danielle Morrill
Build Twilio-powered call tracking the seOverflow way

Danielle Morrill
Washington DC Area Developers – Learn About Twilio at HacDC on Jan 14th

Danielle Morrill
Discount on Buzzeromatic for Twilio Hackers

Danielle Morrill
Twilio International Outbound Calling Now Available to Everyone

Danielle Morrill
HTTP Authentication for Twilio – Access Password Protected URLs

Danielle Morrill
Improve Your Memory with Simolio – Steve Castle Wins a Netbook!

Danielle Morrill
Chris Jones Develops PHP Client Class for Twilio – Thank You!!

Danielle Morrill
Great post on building an IVR w/ Twilio

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