Consent Management API Now Supports Toll-Free Network-Level Opt-Out Overrides

Customers can now use the Consent Management API to programmatically re-opt-in users on US and Canada Toll-Free numbers.

Previously, opt-outs on US/CA Toll free numbers were strictly enforced at the network level, meaning an opt out block could only be lifted if the user texted an opt-in keyword like "START". Now, if a user provides valid re-opt-in consent outside of a messaging channel (e.g., via a web form, email, or in-app preference center), you can log their updated consent directly through the Consent Management API. Twilio will automatically pass this signal to downstream networks to clear the opt-out block and resume messaging.

Key Highlights:

• Programmatic Re-Opt-In: Seamlessly restore message deliverability for users who re-consent via external channels.

• Fewer Failed Sends: Eliminate 21610 (Unsubscribed Recipient) and 30004 (Message Blocked) error codes for users who have re-consented to receive messages.

• Centralized Compliance: Keep your Twilio messaging traffic perfectly synced with your CRM and internal omnichannel engagement and consent workflows.

For more information, see our Consent Management API docs.