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This recipe teaches you how to retarget users across the funnel using Twilio Engage and an advertising platform like Google Display & Video 360 (DV360). By creating Personas audiences of high-intent user segments, you can personalize the pre-purchase experience to increase conversions and optimize your ROAS.

It's easy to use Twilio Segment to track your customer's online purchases, as a visitor to your website. But online is not the only place that customers can shop and interact with your brand. It's very likely that customers shopping online will also make a purchase in your store. In this recipe, we'll make sure that the online purchases and the in-store purchases are both attributable to the same customer. This matching will create a seamless brand experience for your customers and allows you to further personalize marketing content for your customers.

This guide will focus on teaching you how to track e-comm data in Mixpanel to allow for meaningful explorations. You’ll be able to see how different analyses from funnel and insights reports can help you identify opportunities to make change.

Every marketing & product team’s understanding of what a testing program will provide is unique. It could be used to innovate & validate ideas before over-investing, to focus on fast A/B testing & conversion rate optimization wins, or deploy a test-first reporting organization. This recipe provides direction on how to employ a marketing tech stack that enables a data-driven validation approach to grow the business and mitigate risk. Whatever your intentions, expectations, or goals are for an A/B testing program, building with the Twilio Segment / Mixpanel / AB Tasty stack will empower the following insights loop and prioritize customer-centric data efforts:

Use Twilio Segment and Twilio Flex to intelligently route inbound support requests to a chatbot or a real support agent based on historical user behavior and user attributes.

The surest sign of a great product is when users keep coming back for more. Keeping track of user retention - the percentage of users that return to your product - is a strong indicator of product-market fit. Companies large and small measure user retention to guide their decision-making. Though user retention tends to trend downward, it’s best to strike a balance between keeping your existing users happy and acquiring new ones. Otherwise, you’ll be working with a leaky bucket. In this recipe, we explain how to use product analytics to measure and improve product-market fit. By inputting the correct data, adding retention cohorts, and collecting user feedback, you can create the optimal product roadmap to boost retention.

This guide will teach you how to find a group of users that dropped off in your onboarding funnel and send this group of users (called a "Cohort" in Mixpanel) into Twilio Segment Engage, so you can send them a personalized engagement experience that convinces them to finish the onboarding.