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Optimizing pages with Google search keywordsIn this recipe, you'll learn how how to use search terms collected from Google to personalize your website and improve conversion rates.Google Ads Optimizely Connections Telecommunications
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How to Use Lookalike Audiences and Audience SuppressionIn this recipe, you’ll learn how to use Twilio Engage (formerly Twilio Segment Personas) to create hyper-specific audiences in advertising platforms like Facebook, Snapchat, and Pinterest to increase advertising efficiency.Facebook Custom Audiences Google Ads Pinterest Audiences Snapchat Audiences
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Tie offline conversions and revenue to your ad spend through Google AdsIn this recipe, you’ll set up reverse ETL to automatically pull in conversion events that originated from a Google Ad that are locked away in a Snowflake table or view. You’ll learn how to use Twilio Segment Reverse ETL to gain a more accurate return on ad spend without having to manually upload files to Google. This will allow you to capture the extended conversion value* (see a further description of this concept below) when a customer leaves your app or site to complete a conversion.Google Ads Snowflake Warehouse Activations Connections
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