Did you know Barry’s Bootcamp saw a 6x increase in their membership rate after building a virtual fitness experience? It's clear that consumers reward brands when they can engage them virtually, but it's not always easy to get it right.

In the last three years, digital leaders quickly shifted to the virtual and digital-first landscape, offering helpful experiences that connect their consumers to their services. However, in Twilio’s 2022 State of Customer Engagement Report there is a disconnect in how well businesses perceive these experiences and how their customers actually feel.

According to the report, 75% of companies think they’re providing good personalized experiences. But, more than half of consumers disagree. There’s a gap here that business leaders and product teams must address.

Build better virtual experiences

For tech and product leaders, it’s key that these engagements are built as thoughtfully as possible. In our newest eBook, How to …