Whether you are a small or medium-sized business, a large enterprise, or an ISV, Twilio is able to support your SMS needs. Navigating the setup, requirements, and compliance can seem daunting at first so the Twilio Customer Onboarding team is here to help you through the process.

In this guide, we will share the milestones that we track while supporting a customer to build and deploy a messaging product. By the end of this article, you’ll have a checklist of actions that will help you launch your messaging project successfully.

Defining the success of a launch

Your use case and business goals will be key drivers in what success looks like and therefore each project will be unique. Overall, we define success to mean that you can:

• Send at your desired volume.
• Reach your target audience.
• Achieve optimal throughput with minimal filtering.
• Use our messaging product and its features …