Twilio named a Leader in CPaaS in 2023 IDC MarketScape report
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Once again, for a fourth time, Twilio has been named a Leader in the IDC MarketScape: Worldwide Communications Platform as a Service (CPaaS) 2023 Vendor Assessment report (doc #US50607923, May 2023).* As stated in the report:
Twilio is known for creating the CPaaS market and continues to push the boundaries of innovation, alongside an increasingly dynamic market where customer expectations are ever changing. According to the 2023 IDC MarketScape report:
While organizations have made big investments in CRM, customer service, and marketing automation, it's harder to reach customers than ever before. It’s likely that brands need a big investment to keep customizing their systems to reach their customers.
The Twilio approach to CPaaS is flexible and natively omnichannel, letting companies turn their ideas into realities, driving a clear return on investment. Today, organizations need more than just basic communication APIs to connect with their customers. They need an omnichannel approach to reach their customers, while knowing exactly how those customers want to be communicated with. More than that, they need deep insights about each customer as told through first-party and zero-party customer data patterns.
For companies to be keenly aware of each customer’s journey and their interests they need an end-to-end combination of communication channels and data together in a Customer Engagement Platform (CEP). As highlighted in the 2023 IDC MarketScape report:
With Twilio’s CPaaS capabilities alongside Twilio Flex’s contact center as a service (CCaaS) and Twilio Segment’s customer data platform (CDP), you can build out a deep view of your customers’ preferences together in a single Customer Engagement Platform. Lastly, the IDC MarketScape report also noted:
Twilio's commitment to drive innovation and enterprise-ready solutions in the CPaaS, CDP, and CEP space is paramount. As the CPaaS market continues to evolve, Twilio is excited to help lead the innovations in this space for more personalized, relevant customer engagement. To read more about this 2023 IDC MarketScape report, click here.
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