Interactive Advertising
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November 04, 2009
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With ExcitementLivesHere.com viewers experience a pregame pep talk, and receive a customized call from the head football coach of the Middle Tennessee State
Blue Raiders.
The coach's phone message is unique for each home
football game of the season and for each "favorite play" selected. The
goal of the application is to motivate fans to purchase tickets, and
these eye-catching interactive elements and fresh content make the page
sticky and interesting on every visit.
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