SIGNAL London 2025 had something for everyone

SIGNAL London 2025 Had Something for Everyone

SIGNAL London 2025 was a full house of innovators

On November 19 , 2025 Twilio brought SIGNAL to London and it had something for everyone. We welcomed a sold‑out audience of 412 external attendees alongside Twilio leaders and developers for a day of vision, hands‑on learning, and community, driven by breakout sessions, networking opportunities, and focused collaboration.

Industry leaders from all over, including the United Kingdom, The Netherlands, Germany, Ireland, France, and Belgium came together, resulting in a distinctly regional SIGNAL that kept latency, compliance, and localisation front and center while focusing on trusted, data‑driven customer engagement.

Vision Keynote: vision, launches, and customer outcomes

Khozema Shipchandler, Amy Holcroft, Kathryn Murphy, Peter Bell, Chris Lyon, Nathaniel Okenwa, Emily Shenfield, and Erin Reilly opened the day with a look at how Twilio helps builders create better solutions across industries. The Vision Keynote highlighted the newest product launches and our partnership with Chelsea FC, then moved from slides to stories with customer spotlights from Nestlé, Elaitra, ING, and United Nations High Commissioner for Refugees.

Customer Breakouts: four customer-led sessions that moved from theory to practice

Throughout the day, our program focused on helping teams build trust and connect everywhere. Four interactive breakouts brought together Twilio experts and customers from organisations like ING, audibene, Car Finance 247, UNHCR, Hargreaves Lansdown, and Docplanner, combining technical deep-dives with practical operational guidance to empower teams to make the most of Twilio’s platform.

• How audibene boosts sales with AI-powered, trusted conversations, presented by Kirill Petrovsky, Director of Product and AI at audibene, and Bruno Kilian, Principal Solutions Engineer - Contact Centre at Twilio.

  Attendees learned how audibene improved sales outcomes by pairing AI with human empathy to deliver trusted, guided conversations. Through Twilio Flex and messaging channels such as RCS and WhatsApp, customers receive consistent, personalised guidance across every touchpoint.

• How Car Finance 247 unifies communication channels with Segment insights, presented by Michael Binks, Director of Technology at Car Finance 247, Paul Mawson, Head of Product at Car Finance 247, and Eliana Corradine, Principal Solutions Engineer at Twilio.

  Attendees got an exclusive look on how CarFinance247 uses Segment insights to decide how to engage with their customers efficiently and effectively. By favouring ready-made features over heavy custom builds, they move faster and keep service consistent. The team showed their data setup, channel playbook, and how they measure faster follow up and higher satisfaction.

• Learn how Docplanner transforms patient access at scale with voice AI, presented by Chris Honey, Product Director at Docplanner, and Anton Kushch, Principal Solutions Engineer at Twilio.

  One of the world’s biggest healthcare platforms discussed how using voice AI increased staff productivity, reduced waiting times, and provides always-on patient access. The team walked through their use case with Twilio’s Conversation Relay to provide multilingual support, consent safeguards, and seamless escalations.

• Building the foundation: How Hargreaves Lansdown is transforming customer data with Segment, presented by Matthew Pedlingham, Senior Digital Analyst at Hargreaves Lansdown, and Hana Lameiras, Director of Solutions Engineering at Twilio.

  As the financial services firm Hargreaves Lansdown begins modernising its customer data stack, attendees got a deep dive into the early stages of its migration to Segment. The team shared how they are building a strong foundation for long-term scalability, data quality, and cross-team collaboration.

Builder Breakouts: Four sessions gave builders of all levels the chance to get hands-on with Twilio

In addition to customer-led sessions, we hosted specific Builder Breakouts for our technical audience to dig deep into Twilio products. Participants experienced exclusive demos from Twilio experts, showcasing how communications, data, and AI work together seamlessly to create smarter, more personalised customer experiences.

• Builder Keynote: Next-gen communications powered by one Twilio, presented by Nathaniel Okenwa, Developer Evangelist at Twilio.

  In this Builder Keynote, attendees saw a live “X-Ray” demo that revealed the synergy between communications, data, and AI in action. In addition, participants saw how to deploy Conversational AI directly into an existing architecture, and learned from the engineers and product leaders who are hands-on in unlocking the full potential of the Twilio Platform.

• Engage more and code less with Segment Journeys, presented by Ricky Holtz, Sr. Manager, Developer Advocacy at Twilio.
  Attendees learned how Twilio Engage helps you turn raw events into personalized customer experiences. Build an event-triggered customer journey, integrate Twilio’s communication APIs, and extract data from the journey using Segment Functions.
• Crafting intelligent conversations with Twilio and AI, presented by Anni Chen, Developer Evangelist at Twilio, and Brandon Hawkins, Senior Principal, Product Manager at Twilio.
  Attendees saw first hand how Twilio and AI work together to unify customer data and deliver personalized, real-time interactions across every channel. With Conversational Voice AI, participants saw how they can boost engagement, turn insights into action, and build trust at every touchpoint.

• Scaling trust: How ING built a global customer platform with Twilio, presented by Jan-Paul van den Bos, Product Owner of Twilio Telephony, at ING.
  How did a global bank scale to 25 million annual conversations? ING gave an exclusive deep dive into how they built its communications platform to authenticate customers, automate with voicebots, and empower local teams.

• Build seamless engagement with WhatsApp Flows and Business Calling, presented by Mica Swyers, Principal Developer Educator, at Twilio.
  This session gave a fresh perspective on the capabilities of the WhatsApp Business Platform. Attendees got to engage with demos, practical patterns, and the new interactive collaboration with voice and WhatsApp Business calling.

There was something for everyone

SIGNAL London was an inspiring gathering for everyone. Developers, partners, customers, and innovators came together to form a global community united by curiosity, creativity, and the drive to build better customer experiences. Throughout SIGNAL, we celebrated our ISV customers, nonprofit organisations, and more at dedicated ancillary events, highlighting their achievements and the incredible impact they’re driving with Twilio.

Our ISV Summit brought 117 attendees together with the most innovative independent software vendors from across Twilio's ecosystem for an exclusive deep dive into product vision, partner strategy, and new opportunities for growth. This year’s Social Impact Connect brought together an extraordinary community of mission-driven organisations, changemakers, and innovators who are redefining what’s possible in social impact. In addition, customers stopped by our Carrier Relations Connect, diving deep into RCS messaging and branded calling . Finally, partners attended our Partner Day and engaged with Twilio’s senior leadership about the future roadmap for partner relations within the region.

Keep building after SIGNAL!

The blueprints shared at the event with Rich Communication Services, ConversationRelay, and Conversational AI provided a strong foundation for continued innovation. By seeing these solutions in action and understanding how they can be applied, attendees gained practical insights that can inspire real-world impact. SIGNAL will return to locations around the world in 2026, continuing to bring the Twilio community together to share knowledge, exchange ideas, and network with industry leaders. Stay tuned and sign up for the latest updates and join us again, wherever you may be.

Leah Lengel is a Coordinator for Global Events at Twilio. She is the promotional lead for Twilio SIGNAL events. Additionally, she collaborates with the audience acquisition and communication teams across all events, making the Twilio magic come to life for customers and prospects globally.