Classic Journeys is heading to end-of-life in 2027 to make way for the new Journeys

We’re preparing to say goodbye to classic Journeys in Q2 2027 as we focus on bringing you even more possibilities with the new Journeys experience. Starting June 25, 2026, you won’t be able to create or edit classic Journeys, but existing campaigns will keep running until end-of-life in Q2 2027.

The new Journeys is all about giving you access to more powerful tools to make reaching your audience even more effective. Here’s just a sample of what you can expect:

• React to customer moments in real time: Event-Triggered Journeys let you respond instantly to actions like cart abandonment, new signups, or onboarding milestones. You'll create timely, relevant experiences that drive results.

• Personalize with richer context: Pull in detailed data from your data warehouse, including loyalty status, purchase history, and cart contents, to make every message feel tailored to each customer's unique journey.

• Build with an intuitive, powerful builder: We've completely redesigned the interface to make mapping, analyzing, and optimizing your campaigns more straightforward and efficient.