US Enhanced Branded Calling is now Generally Available

What is Enhanced Branded Calling?

With Enhanced Branded Calling, your calls become instantly recognizable to your customers with three key features:

• Brand logo: Your organization's logo appears during outbound calls, reinforcing your brand identity visually

• Brand display name: Your business name shows up on caller ID, so customers know it's you calling

• Call reason: Add helpful context like "Delivery Update" or "Appointment Reminder" so customers understand why you're reaching out (this feature isn't supported on iOS devices just yet)

Enhanced Branded Calling provides the ultimate trust foundation for your outbound communications. By delivering verified, recognizable brand impressions—including your logo and call reason—directly to your customers' screens, we combat spoofing and spam labeling to ensure your legitimate calls stand out. It turns unrecognized numbers into confident, high-converting customer conversations.

Track Your Performance

To help you prove the ROI of your branded communications, you can track campaign performance using the Trust & Engagement Insights dashboard and the companion Reports API.

• Analyze key deliverability metrics like answer rates and call completion.

• Leverage Answering Machine Detection (AMD) to accurately measure your human answer rate.

• Check out our Blueprint guide for proven strategies on measuring the business impact of Enhanced Branded Calling.

How to Get Started

Customers now receive a self-service console experience to onboard for Branded Calling. You can begin the onboarding process today:

1. Submit your Bundle: Head over to the Twilio Console to submit your Enhanced Branded Calling bundle. 

2. Review Documentation: For a step-by-step walkthrough on requirements and best practices, check out the Twilio Enhanced Branded Calling Documentation.