Product changelog and announcements

The United Kingdom (UK) regulators are enforcing new Know Your Customer (KYC) requirements and guidelines for UK long codes. Twilio will collect KYC information through Regulatory Compliance (RC) bundles either in Console or through our API.

We previously announced that the Notify product would end of life (EOL) on April 25, 2024. Notify will now EOL on December 31, 2025, in order for Twilio to provide an alternative solution for the current Notify product. Note that this EOL doesn’t affect other push notification use cases powered through other Twilio products such as Verify, Voice, Conversations or Engage.

We will update you via our Twilio Blog as soon as we have an alternative solution for the current Notify product. We have also prepared a migration guide and recommend reaching out to our support team with any questions.

The Compliance Embeddable is a React application you can i-frame into your existing web portal / application so you can collect business information directly from your end customers via self-service

Twilio is committed to streamlining the A2P 10DLC campaign registration process and providing transparent feedback on issues that might arise during registration. To enhance this experience, we are rolling out three new error codes that will convey more specific reasons for registration setbacks, enabling you to quickly address and resolve these issues.

New Error Codes:

• Error 30907: Encountered when there is a validation issue with the website URL provided.
• Error 30908: Returned when a Campaign registration lacks a compliant privacy policy.
• Error 30909: Issued for unverifiable Calls to Action (CTA) within the Campaign registration.

To learn more about these error codes, please read the Twilio support article. For a detailed list of all error codes please visit Twilio Error and Warning Dictionary. 

Effective November 8, 2023, Twilio requires all U.S.-bound messages from toll-free (TF) phone numbers to be fully verified or pending verification (meaning customers have submitted their numbers for verification).

Any blocked messages sent from an unverified toll-free number will return Error 30032 and filtered messages will return Error 30007. Twilio messaging rates still apply for blocked messages.

Please register your toll-free phone number as soon as possible to avoid impact to your messaging traffic. You may use our Twilio Console or API options to submit your verification information.

For more information, please check out our guide Toll-Free Message Verification for US/Canada.

Twilio Content Template Builder, formerly known as the Content API and Content Editor is now generally available. 

The Content Template Builder enables you to create and manage rich messaging templates and utilize them across all supported messaging channels, including SMS, WhatsApp, Google’s Business Messages, and Facebook Messenger. Send engaging rich messages to users no matter where you reach them with the Content Template Builder.

Try out new features:

• Build rich conversational experiences with content templates in Studio
• Send personalized outbound campaigns and notifications at a future time using content templates sent with Message Scheduling
• Create content templates with dynamic header text for WhatsApp

Click here to learn more. 

Content Templates, Content Variables, and rich features from Content Template Builder are now supported in Studio.

Content Templates are currently available on WhatsApp, Facebook Messenger, SMS, MMS, and Google Business Messages. New channels will continually be added. 

Content Templates can be used for generating automated responses to your customers in Twilio supported channels. Content Templates enable the use of rich content and personalization via buttons, media, variables, and channel specific template types to drive greater engagement and streamlined messaging interactions.

Use Content Templates in Send and Send & Reply widgets. Use rich features in the Split widget. 

Variables in WhatsApp and other channels can now be specified using Content Variables via key-value pairs instead of body insertion in a simple deterministic structure.

See our public documentation to learn more.

Google Business Messages ("GBM") is available in Public Beta. GBM lets people contact your business directly from Google Search, Google Maps and other entry points of your choosing. GBM chats happen on Google's Messages app on Android, and through Google Maps on iOS. 

To use Google Business Messages, head to Twilio Console's "Channels" area and create a brand and sender. You can receive and respond to GBM messages using Conversations API, Programmable Messaging API and Twilio Flex. Learn how to set up Google Business Messages.

A WhatsApp Sender’s current status, messaging limit, and quality rating can now be viewed in the Twilio Console on the WhatsApp senders page.