Product changelog and announcements

Functions Copilot lets you effortlessly create and refine functions using natural language prompts, streamlining the development of complex logic and code.

Functions Copilot is now available to all Segment users who have functions enabled for their workspace.

For more information, see Segment's Functions Copilot documentation.

This month, four new partner-built destinations were released in beta:

• Kana (documentation) - Beta as of November 1

• Kable (documentation) - Beta as of November 1

• Aampe (documentation) - Beta as of November 14

• Akita Customer Success (documentation) - Beta as of November 22

For questions and support related to these integrations, please reach out Segment's partners.

New Transformation Types through the Public API, available to all Protocols users, provides support for commonly requested transformations, such as creating new property values, property value changes, capitalization functions, and more.

For more information, see the Transformations documentation .

Segment updated the Linked Audience Activation UI to make the set up for Activations easier with these new improvements:

• The destination-level settings moved out of the side panel.

• The new Configuration tab gives you a shareable URL to a specific activation configuration that allows multiple teams to collaborate on the mapping.

• The UI now displays onboarding instructions on how to get started with Activations.

With Engage Channels, you can now deliver personalized experiences where, when, and how your customers want with our native email and SMS channels. Engage Channels includes:

• Email & SMS Campaign Builders, allowing you to design and deliver email and SMS messages directly within Engage

• Marketing Engagement Analytics, allowing you to understand the performance and ROI for every email and SMS message you send

• Subscription Management, allowing you to manage the subscription statuses of your customers directly in the platform 

For more information, see the Engage onboarding documentation.

Key Pair Authentication for Snowflake is now Available to all users on Free, Team, and Business plans (previously only available to Business Tier users). This authentication adds an extra layer of security for connections to Snowflake warehouses, replacing the use of username/password. Therefore, implementing key pair authentication helps customers maintain compliance and enhance connection security. Note: Secure authentication for SQL Traits with Snowflake is not yet supported, but we will add this feature soon.

Snowflake plans to discontinue support for username/password logins by November 2025.

For more information see our docs:

• Reverse ETL Setup

• Data Graph Setup

• Warehouse Connections

Segment introduces data purge functionality, which increases the privacy and security of your customers’ data and contributes to data minimization practices.

Data purges let current and former Segment customers completely purge all customer data from Segment’s internal data stores. When you initiate a data purge, Segment removes all customer data associated with your workspace within 30 days.

Reverse ETL is now in General Availability.

Reverse ETL makes it simple to activate data from a warehouse and load it into 300+ downstream destinations.

Reverse ETL brings the power of the CDP and the data warehouse together by empowering core business teams and data teams to work together to analyze and act on the same valuable customer data. This enables teams to focus on driving business value, such as optimizing customer acquisition, increasing lifetime value, and so much more.

With this release, Reverse ETL:

• Supports AWS Redshift as a source

• Can be accessed programmatically through the Public API

• Is available to all EU workspaces to support GDPR compliance

• Is a HIPAA Eligible Service

Twilio Segment is now offering Profiles Sync into General Availability.

Profiles Sync makes Twilio Segment’s identity-resolved customer profiles portable. Data teams can easily use Profiles Sync data sets and data models in the warehouse of their choice to enrich customer profiles according to their business needs.

Profiles Sync enables data teams to create valuable audiences in the data warehouse that power personalized customer experiences. Profiles Sync can also be configured programmatically via our Public API, is available to all EU workspaces to support GDPR compliance, and is a HIPAA Eligible Service.

Delivery Overview is available in the Public API to all users on Team & Business plans. 

Delivery Overview enables users to troubleshoot a destination’s activity & performance: from the source, through Segment, and to the delivery attempt at the destination.

For more information, see Segment's Public API docs (and Segment's Delivery Overview docs for more information about the in-app experience).